Tag - social media

‘Flaming Tire’ Rocketing Past A Car Almost Hitting A Woman Is A Viral Digitally Manipulated Video

A video of a “flaming tire” flying past a car and almost hitting a woman is a viral digitally manipulated video. A viral video falsely shows a “flaming tire” rocketing past a car and almost striking a woman standing outside of the vehicle. According to a that went viral in November 2017, there are random flaming rocket tires that are attacking people. You can see it below: Flaming rocket tire would’ve been hell of a way to go [...]

5 Questions to Improve Your Digital Marketing

Digital Marketing : It’s Not Just Business, It’s Personal

Be human. It is a simple idea, but what does that mean for digital marketing? A group of experts in social media and public relations, weighed in on just this question in our debut Google Hangout, a regular series designed to help you better build your online brand. Today’s hangout, hosted by our technology editor Jason Fell, focused on making digital marketing relatable, and covered everything from creating customer loyalty to engaging through social media. We have collected four [...]

Snapchat Shutting Down By the End of 2017 Is A Viral Hoax

/ Pixabay Reports that Snapchat announced that it is shutting down by the end of 2017 are false. Rumors that the mobile messaging and media sharing app will be removed from all devices starting next week stemmed from a prank news website. According to , the fake claim originated on Channel 45 News, a prank news website that allows users to trick or “troll” their friends by creating hoaxes. The claimed that Snapchat CEO Evan Spiegel had announced [...]

9 reasons social media stalking feels SO right

Turns out, observing other people’s lives is actually a biological instinct. And in the age of social media, where lives are presented on a platter and require only the slip of a thumb, it’s easy to indulge in those instincts. In fact, sometimes, we let our impulses run wild in the most unproductive ways. But why the fascination? Whether we social media stalk out of adoration, fascination, hatred, or something else, it just so happens that the reasons are almost [...]

Amplify Your Content-Marketing Results by Using These 4 Simple Tips

4 Reasons Why Your Business Should Invest in Content Marketing

Not sure if content marketing is right for your business? As one of the few marketing strategies with very little up front cost and the potential for high ROI, I highly encourage you to rethink your stance. Seth Godin famously said, “Content marketing is the only marketing left” and for good reason. Creating your own content provides your business with a variety of untapped opportunities to increase sales. Whether you publish a few blog posts a week, record a podcast, [...]

Fire, then no embers: How Uber’s first brand crisis in Asia fizzled out | Marketing

Uber has been a regular magnet for bad press in the US due to its tendentious former CEO Travis Kalanick and other self-inflicted scandals. Then, last week, The Wall Street Journal reported  that Uber knowingly rented out defective Honda Vezel cars to drivers in Singapore since 2016, one of whom narrowly escaped unhurt when his vehicle caught fire in January this year.  The number of Singapore riders who found Uber’s first brand crisis in Asia to be an issue though, [...]

Why Your Sales Strategy Needs to Become a Social Media Strategy, Immediately

Social Media‘s presence in the sales world is an old story by now, but the latest figures suggest its power in the space is stronger than you might think. LinkedIn recently gave me an early look at the findings from their second annual State of Sales Report for 2017 (You can download it here). The study surveyed 2,000 business-to-business professionals based in the U.S. about how they perceive technology is impacting sales. Some of it’s to be expected: investment in [...]

Get Your Online Business Ready for the Holiday Season

A 6-Step Checklist to Get Your Online Business Ready for the Holiday Season

The holiday season will be here before you know it, and now is the perfect time to map out your digital marketing campaigns in order to drive the most revenue for your business. Waiting too long puts you at a severe disadvantage — you need to be ready to capitalize on the increased traffic and the mindset of consumers during this period. They will be ready and willing to click that buy-now button, so run through this quick six-step checklist [...]

Effective Social Media Marketing

6 Must-Do’s for Effective Social Media Marketing

A lot of businesses do social media marketing wrong. They hear everyone screaming, “You must have a social media presence,” but what that entails isn’t always spelled out correctly. Social media marketing should be effective and affordable, and when done correctly, it can help scale businesses of all sizes. Just like with traditional channels such as television commercials, radio spots and print ads, your results are going to be minimal at best if you broadcast your message to the wrong [...]