Tag - social media

3 Marketing Tips to Help You Get More Clients

These days, finding new clients is definitely not an easy task, especially if you don’t have enough resources and money. change all the time, and we need to keep track of new trends on a daily basis in order to succeed with your strategy. Here are 3 tips that will help you improve your company’s online marketing strategy efforts and gain more customers in general. Spend your money on content Content is a king but still, there are a [...]

digital marketing

5 Industries Getting the Most ROI From Digital Marketing

In our computer-driven and mobile world, digital marketing is how relationships get built. Gone are the days of old-fashioned marketing plans consisting solely of in-person events and traditional media. Instead, outreach through email and social networks are now crucial to every company’s marketing efforts. It’s a real adapt or die situation, and so far, the overwhelming majority of companies have adapted and shaped up for these new marketing channels. According to a recent study by Smart Insights, 82 percent [...]

Dovetale wants to let brands of any size use influencer marketing

Dovetale wants to let brands of any size use influencer marketing

Influencer marketing is red-hot right now. Whether you realize it or not, a material percentage of your Instagram feed today is probably content posted by people getting paid….a lot. It’s not unheard of for the platform’s most popular accounts to get paid over $100,000 per post, and major brands collectively are spending an estimated $255 million per month on sponsored posts on Instagram alone. Why will brands pay this much? Because it works. But for the most part influencer marketing [...]

Post Intelligence says it can make your tweets better

Social media can be hard. I’m not speaking hypothetically here. There have definitely been days where I’ve thought, Shoot, it’s been way too long since I’ve posted on or — and then completely failed to post anyway because I had nothing to say. Maybe I would’ve done better if I’d used Post Intelligence. I’ve seen plenty of other social media dashboards and assistants, but Post Intelligence’s assistant, which it calls Pi, offers the most direct advice that I’ve [...]

Strong Social-Media Presence

How to Build a Strong Social-Media Presence

Can you really do social media in 30 minutes each day successfully? When I see article titles or headlines claiming that you can automate your posts and work smarter on your social network by doing this or that, I think to myself, Really? Running a social media strategy is just like any other process: It takes time. There are no shortcuts, you just need to be agile. So when you decide to join social media, make sure that your strategy is not [...]

Social media firms given a month to fix consumer rights issues in Europe

Facebook, Twitter and Google are under more pressure in Europe to comply with regional rules. The latest issue they find themselves on the hook for relates to complaints pertaining to a variety of consumer rights that have been investigated by EU regulators since last year. EU consumer authorities have been specifically looking into complaints about unfair terms and conditions, and looking for ways to tackle fraud and scams that mislead consumers when they are using the social networks — such as fake promotions to [...]

The argument for and against Facebook Messenger Day

The stakes are high as Facebook gambles its messaging user base on a bet to beat Snapchat at its own game. Some people are downright pissed that Facebook would “ruin” Messenger by forcing messy social media into a clean chat app for a chance at glory and riches. Yet there’s an even bigger audience of Stories newbies available to be seduced by a convenient feature where they already communicate. The iPhone wasn’t the first smartphone. Apple waited for [...]

Influencer Marketing

How Influencer Marketing Moves Beyond Raising Awareness

One of the biggest challenges in social-media marketing is making a direct connection between social activities and the point of sale. For the most part, social and influencer marketing are largely considered awareness-raising tactics, so effectiveness is usually measured using three main metrics: reach, impressions and engagement. However, from awareness to familiarity and consideration, consumers at different stages of the purchase journey regularly interact with influencer content. Therefore, by working with social-media stars, brands are able to influence consumer decision-makings [...]

6 Tips on Running Micro-Influencer Campaigns

6 Tips on Running Micro-Influencer Campaigns

When you’re the only one making decisions on how to reach more users for your product, knowing which direction to take can be tough. In the past four years, influencer marketing has become a reliable customer acquisition channel for software-as-a-service startups, app developers and more. But you as already know, there are different types of influencers. Micro-influencers are influencers with less than a million followers. These followers can be on social media, write blogs, are on YouTube, etc. The bottom [...]