One of the biggest challenges in social-media marketing is making a direct connection between social activities and the point of sale. For the most part, social and influencer marketing are largely considered awareness-raising tactics, so effectiveness is usually measured using…
When you’re the only one making decisions on how to reach more users for your product, knowing which direction to take can be tough. In the past four years, influencer marketing has become a reliable customer acquisition channel for software-as-a-service…
As we are nearing the end of 2016, social networks are bigger than ever. Billions of people in the world are connected through only a small amount of platforms — the biggest being Facebook, Twitter and Instagram, the last of…
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