Tag - social networks

Why Your Sales Strategy Needs to Become a Social Media Strategy, Immediately

Social Media‘s presence in the sales world is an old story by now, but the latest figures suggest its power in the space is stronger than you might think. LinkedIn recently gave me an early look at the findings from their second annual State of Sales Report for 2017 (You can download it here). The study surveyed 2,000 business-to-business professionals based in the U.S. about how they perceive technology is impacting sales. Some of it’s to be expected: investment in [...]

Why Your Digital Marketing Strategy is a Failure

On My Marketing Manager, the vast majority of our clients are entrepreneurs, VSEs and SMEs – like more than 90% of companies in India. Like most of these companies, they do not have a marketing department, let alone digital marketing, and they do not have anyone dedicated to that. It is not that they are not interested in the universe of digital obviously! As with all sectors of the economy – or almost – the digital transformation has shaken [...]

Facebook and Twitter desperately need to change in 2017

This is why Facebook and Twitter desperately need to change in 2017

As we are nearing the end of 2016, social networks are bigger than ever. Billions of people in the world are connected through only a small amount of platforms — the biggest being Facebook, Twitter and Instagram, the last of which announced it passed 600 million monthly active users last week. Statistically, most of them are doing fine — but in a lot of other ways, it is been a horrible year for social networks. Facebook is under scrutiny for [...]