Tag - social profiles

5 Reasons Personal Branding is Non-Negotiable for 2018

5 Reasons Personal Branding is Non-Negotiable for 2018

Why is everyone all of a sudden trying to become LinkedIn-famous? Is anyone else tired (like me) of reading about all of the branding “hacks” out there? After all, there’s a lot more to achieving great personal branding than tricking algorithms. Achieving great personal branding is important. In fact, when it comes to being a truly innovative entrepreneur or industry professional, having a personalized online footprint is essential to your business strategy. Research has confirmed this. Kredible found that 52 percent of [...]

Personal Name SEO for Personal Branding & Job Search

Future-Proof Your Personal Name SEO for Personal Branding & Job Search

Personal name SEO requires a personal name claim along with a complete and consistent use of your resume name, both on and off the web. And, so should you always use the proper resume name for personal name SEO (search engine optimization). As the first step in developing a strategy for personal name SEO, I wrote about how to complete a personal name SEO audit to determine the best resume name to use for personal branding and job search. The second step [...]