Tag - social proof

How to Use Testimonials in Your Content Marketing

/ Pixabay Today’s consumers are wired—even if on a purely subconscious level—to seek social proof. Before making a purchasing decision, they want to know that other people have made that decision—and been happy with the results. Indeed, that even a testimonial or recommendation from a total stranger can positively impact a purchasing decision; seven out of 10 consumers are more likely to buy a product or service if it has testimonials attached to it. The question is, how [...]