Tag - storytelling

The art of Storytelling

In the epic classic “One Thousand and One Nights” a young woman named Scheherazade devises a brilliant plan to save her life. Each night, she tells the Sasanian king a story so enthralling that he must postpone her execution another night to hear the ending. So it goes for 1,001 nights, until the king decides he cannot execute Scheherazade. The power of storytelling is more than a fairy tale, though, and businesses could learn a lot from Scheherazade. It is one [...]

storytelling marketing strategy

5 Places to Use Storytelling in Your Marketing to Drive Sales

Most people absolutely hate selling, and for good reason. The entire idea of bothering someone, trying to talk them into buying something they’re probably not interested in learning about in the first place, completely repulses most people. Yet selling is essential to business, business is essential to making money, and money is essential to life. So the question is, how can you sell more without bothering people and being “salesy”? The truth is, there are plenty of great companies that [...]

content storytelling is SEO for the human brain

How to Make Content That People Will Actually Read

When you first start running a blog, it can be a very painful experience putting lots of time and effort into your blog posts and content and knowing that no-one is really reading them. You can slave away over an article but unless you already have a dedicated audience, there’s a good chance that only a couple of people will read it. But if you want to make sure that people start reading as quickly as possible, then it’s not [...]