Tag - young people

Facebook launches a digital literacy library aimed at educators

this morning announced the launch of a new set of educational resources focused on helping young people think critically and behave thoughtfully online. The , as the new site is being called, is aimed at educators of children aged 11 to 18, and address topics like privacy, reputation, identity exploration, security, safety, wellbeing and more. There are , the company notes, which is why digital literacy is necessary. We’ve seen the results what can happen when people are [...]

Big brands aren’t dying and young people don’t hate them: Research | Analysis

Big brands are dying. Small brands are growing. Brand loyalty is declining. Young people distrust and reject big brands. Small brands command high loyalty. Digital media has leveled the playing field for small brands. Small brands don’t need advertising. Ecommerce makes it easy for small brands to grow.  Wrong, wrong, wrong, wrong, wrong, wrong, wrong and wrong, according to a new report published today by the Ehrenberg-Bass Institute for Marketing Science at the…