Is your website responsive, captivating, well-designed, and content-driven?

Are you active and consistent on social media?

Have you implemented key SEO strategies to increase traffic?

Are your local directory listings claimed and optimized?

Are you using online videos to generate leads and boost conversions?

If you are lacking in any of this, it is time for a change.

What is Digital Marketing?

Digital marketing is simply the process of using the internet to implement strategies and techniques geared towards driving leads and sales.

Every business, no matter how big or small, is afforded the opportunity to use this powerful platform to promote their products and services, gain more exposure, and build long-lasting credibility and authority.

Mobile internet usage is hot and steadily on the rise; consumers are using their smart phones, tablets and other mobile devices more than ever to search for the products, services and businesses they want.

Digital marketing ties directly into the massive mobile market, creating even more opportunities for businesses to get in front of their target audience.

There are numerous digital marketing strategies available today; and the best ones for your business will depend on your specific company objectives. From a basic website to a full-blown marketing matrix, there are options at every level for your individual needs.

Why Digital Marketing?

Businesses that are still spending their marketing budget on traditional marketing platforms – such as newspapers, television commercials, radio ads, billboards, and so on – are seeing very little, if any, return on investment.

But the opposite is true for those businesses that are savvy enough to harness the enormous marketing potential of the internet.

With A Solid DIGITAL MARKETING Strategy, you can expect :

* Instant, targeted reach and more exposure to your existing and potential customers
* Reduced costs when compared to traditional marketing methods
* Ability to track and measure results due to free and paid analytics tools

Did you know….?

* 86% of people skip TV commercials
* 44% of direct mail is never opened
* There are more than 11 BILLION Google searches each month
* 70% of consumers say they prefer getting to know a company via articles rather than ads
* 71% of internet users are more likely to purchase from a brand that they are following on a social networking site such as Twitter or Facebook

These facts alone make the internet an undeniably influential source for customer acquisition and customer retention for just about any type of business.

Latest News

digital marketing strategy

Six Steps To Achieve Digital Marketing Excellence

When working with a client to create a digital marketing strategy, the first thing to think about is what... read more

Why Digital Marketing is a top priority for business growth

Why Digital Marketing is a top priority for business growth?

Digital Marketing has long been a foundation of online business and the principles and goals of the business are... read more

5 Reasons Personal Branding is Non-Negotiable for 2018

5 Reasons Personal Branding is Non-Negotiable for 2018

Why is everyone all of a sudden trying to become LinkedIn-famous? Is anyone else tired (like me) of reading... read more

Digital Marketing in 2018 Advanced Strategies and Tips for Best Results

Digital Marketing in 2018: Advanced Strategies and Tips for Best Results

We are in the early 2018 and one industry that has caught the attention of many entrepreneurs this year... read more

luxury strategy

Marketing To A High-End Consumer, Using The Luxury Strategy

40 years ago, a group of European luxury brands, famous but small at the time, decided to use the... read more

storytelling marketing strategy

5 Places to Use Storytelling in Your Marketing to Drive Sales

Most people absolutely hate selling, and for good reason. The entire idea of bothering someone, trying to talk them... read more

How to Build Content for Your Ecommerce Business

How to Build Content for Your Ecommerce Business

Organic search is one of the primary drivers of traffic for most ecommerce businesses. And, over time, the content... read more

Digital Marketing Agency

5 Tips for Finding the Best Digital Marketing Agency for Your Business

As the CEO of a boutique Digital Marketing Agency, I am often asked my opinion on all things relating... read more

Why Your Digital Marketing Strategy is a Failure

On My Marketing Manager, the vast majority of our clients are entrepreneurs, VSEs and SMEs – like more... read more

Influencer Marketing

How Influencer Marketing Moves Beyond Raising Awareness

One of the biggest challenges in social-media marketing is making a direct connection between social activities and the point... read more

Why Being a Digital Nomad is Overrated

/ Pixabay I’ll be honest — the allure of becoming a digital nomad was one of the reasons... read more

A Beginner’s Guide to SEO in a Machine Learning World by @beanstalkim

When thinking about the rise of machine learning as it relates to SEO, we can be faced with a frightening... read more

Yes, open office plans are the worst

If you’re endlessly distracted by your co-workers in the gaping open office space you all share, you’re not... read more

Using Redirects Can Impact Google AdWords Quality Score

If you have recently undergone a URL structure change, or recently changed to HTTPS, make sure that you are... read more

Google Warns Using Meta Refresh May Lead to Wrong Content Getting Indexed by @MattGSouthern

Google’s John Mueller warns site owners using meta refresh that doing so may lead to the wrong content getting... read more

Google: Using Synonyms on a Page for SEO

[embedded content]The old joke goes “An SEO walked into a bar, pub, public house, Irish pub, tavern, beer garden…”... read more

Top 7 Ranking Signals: What REALLY Matters in 2018? by @annaleacrowe

Every year it seems Google gives us a new ranking factor. In 2014, HTTPS became a ranking signal. In 2015, mobile... read more

How to Use Testimonials in Your Content Marketing

/ Pixabay Today’s consumers are wired—even if on a purely subconscious level—to seek social proof. Before making a... read more