Is your website responsive, captivating, well-designed, and content-driven?

Are you active and consistent on social media?

Have you implemented key SEO strategies to increase traffic?

Are your local directory listings claimed and optimized?

Are you using online videos to generate leads and boost conversions?

IF YOU ARE LACKING ANY OF THE ABOVE ....

IT IS TIME FOR A CHANGE!

TELL US WHAT YOU NEED SO WE CAN ASSIST YOU

what is digital marketing?

Digital marketing is simply the process of using the internet to implement strategies and techniques geared towards driving leads and sales.

Every business, no matter how big or small, is afforded the opportunity to use this powerful platform to promote their products and services, gain more exposure, and build long-lasting credibility and authority.

Mobile internet usage is hot and steadily on the rise; consumers are using their smart phones, tablets and other mobile devices more than ever to search for the products, services and businesses they want.

Digital marketing ties directly into the massive mobile market, creating even more opportunities for businesses to get in front of their target audience.

There are numerous digital marketing strategies available today; and the best ones for your business will depend on your specific company objectives. From a basic website to a full-blown marketing matrix, there are options at every level for your individual needs.

Businesses that are still spending their marketing budget on traditional marketing platforms – such as newspapers, television commercials, radio ads, billboards, and so on – are seeing very little, if any, return on investment.

But the opposite is true for those businesses that are savvy enough to harness the enormous marketing potential of the internet.

why digital marketing

With a Solid Digital Marketing Strategy, you can expect :

* Instant, targeted reach and more exposure to your existing and potential customers
* Reduced costs when compared to traditional marketing methods
* Ability to track and measure results due to free and paid analytics tools

Did you know….?

* 86% of people skip TV commercials
* 44% of direct mail is never opened
* There are more than 11 BILLION Google searches each month
* 70% of consumers say they prefer getting to know a company via articles rather than ads
* 71% of internet users are more likely to purchase from a brand that they are following on a social networking site such as Twitter or Facebook

These facts alone make the internet an undeniably influential source for customer acquisition and customer retention for just about any type of business.

DIGITAL MARKETING & BRANDING NEWS

digital marketing strategy

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Why Digital Marketing is a top priority for business growth?

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5 Places to Use Storytelling in Your Marketing to Drive Sales

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How to Build Content for Your Ecommerce Business

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Digital Marketing Agency

5 Tips for Finding the Best Digital Marketing Agency for Your Business

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Influencer Marketing

How Influencer Marketing Moves Beyond Raising Awareness

One of the biggest challenges in social-media marketing is making a direct connection between social activities and the point... read more

Google Slashes Incentives for Retailers to Create Comparison Shopping Services by @MattGSouthern

Google has drastically reduced incentives for retailers to create what some allege are “fake” price comparison sites. Sky News reported... read more

Facebook is Changing Chatbot Permissions for Subscription Messaging, Effective December 31st by @MattGSouthern

Facebook is making changes to subscription messaging permissions that will affect chatbots. Permission to send subscription messages will have to... read more

Facebook Adjusts Algorithm to Reduce the Reach of Clickbait Content by @MattGSouthern

Facebook is taking steps to reduce the reach of sensationalist and provocative content. In other words, Facebook’s news feed algorithm... read more

LinkedIn Now Suggests the Best Content for Company Pages to Share by @MattGSouthern

LinkedIn has rebuilt company pages from the ground up, which comes with a powerful new content suggestions feature. The rebuilding... read more

Scaling Account-Based Marketing Shouldn’t Feel Like Rocket Science

/ Pixabay   You’ve got a list of target accounts. You mapped out a plan that covers every stage... read more

9 Military Veterans Who Now Serve the SEO Community by @jeremyknauff

Search engine optimization (SEO) is a challenging profession because so few people possess all of the character traits necessary... read more

Limiting social media use reduced loneliness and depression in new experiment

The idea that social media can be harmful to our mental and emotional well-being is not a new... read more

Google is Testing a Way to Add All of a Site’s Subdomains to Search Console by @MattGSouthern

Google Search Console is testing a way for users to easily add all data for a site’s subdomains, protocols,... read more