Is your website responsive, captivating, well-designed, and content-driven?
Are you active and consistent on social media?
Have you implemented key SEO strategies to increase traffic?
Are your local directory listings claimed and optimized?
Are you using online videos to generate leads and boost conversions?
Digital marketing is simply the process of using the internet to implement strategies and techniques geared towards driving leads and sales.
Every business, no matter how big or small, is afforded the opportunity to use this powerful platform to promote their products and services, gain more exposure, and build long-lasting credibility and authority.
Mobile internet usage is hot and steadily on the rise; consumers are using their smart phones, tablets and other mobile devices more than ever to search for the products, services and businesses they want.
Digital marketing ties directly into the massive mobile market, creating even more opportunities for businesses to get in front of their target audience.
There are numerous digital marketing strategies available today; and the best ones for your business will depend on your specific company objectives. From a basic website to a full-blown marketing matrix, there are options at every level for your individual needs.
Businesses that are still spending their marketing budget on traditional marketing platforms – such as newspapers, television commercials, radio ads, billboards, and so on – are seeing very little, if any, return on investment.
But the opposite is true for those businesses that are savvy enough to harness the enormous marketing potential of the internet.
With a Solid Digital Marketing Strategy, you can expect :
* Instant, targeted reach and more exposure to your existing and potential customers
* Reduced costs when compared to traditional marketing methods
* Ability to track and measure results due to free and paid analytics tools
Did you know….?
* 86% of people skip TV commercials
* 44% of direct mail is never opened
* There are more than 11 BILLION Google searches each month
* 70% of consumers say they prefer getting to know a company via articles rather than ads
* 71% of internet users are more likely to purchase from a brand that they are following on a social networking site such as Twitter or Facebook
These facts alone make the internet an undeniably influential source for customer acquisition and customer retention for just about any type of business.
DIGITAL MARKETING & BRANDING NEWS
Digital Marketing has long been a foundation of online business and the principles and goals of the business are... read more
Why is everyone all of a sudden trying to become LinkedIn-famous? Is anyone else tired (like me) of reading... read more
We are in the early 2018 and one industry that has caught the attention of many entrepreneurs this year... read more
40 years ago, a group of European luxury brands, famous but small at the time, decided to use the... read more
Most people absolutely hate selling, and for good reason. The entire idea of bothering someone, trying to talk them... read more
As the CEO of a boutique Digital Marketing Agency, I am often asked my opinion on all things relating... read more
One of the biggest challenges in social-media marketing is making a direct connection between social activities and the point... read more
Bing Ads Updated With Competition Tab, Performance Insights, and Location Recommendations by @MattGSouthern
Bing Ads has received three AI-powered updates, including a competition tab, performance insights, and location recommendations. The company says these... read more
Do you know what your SEO competitors are doing, how they rank in Google, and how much traffic they... read more
Twitter announced it will display live streams more prominently, bumping them to the top of users’ timelines. This change only... read more
When most of us hear the word curation we immediately conjure up the image of a fabulous art... read more
Google has activated an SOS alert in the search results pages for Hurricane Florence. The alert features a large red... read more
The has just voted to back [embedded content] — including supporting an extension to cover snippets of... read more
A discussion came up on twitter about different content types and how Google determines what type of files they... read more
Facebook has upgraded its full-screen mobile ad type with new capabilities, while also renaming it from “Canvas” to “Instant... read more