A sitemap is often considered redundant in the process of building a website, and that is indeed the fact if you made a sitemap for the sake of having one. By highlighting the importance of having a well constructed sitemap,…
The traditional consumer journey has evolved dramatically over the years, with eCommerce fundamentally changing the way consumers purchase products. While we have often heard the phrase that “consumer is king”, it’s truer now more than ever. With brands competing to…
The online world is fast-paced and ever-changing. Your business must have a solid presence by having a quality crafted website. Without it, you will fall behind, while your competitors stay ahead of the curve. Moreover, having a website is a…
Website content is the ambiance of any business’s digital platform. Beyond conversions and revenue, website content is also accountable for spreading brand awareness and business objectives on an enormous scale. When your potential customers stop over your website in a…
2021 is nearly ending, it is time to draw up the strategies with which you will give direction to your startup this 2022. Remember that within your digital marketing strategies, it should always be considered one focused on Content Marketing…
The emphasis of businesses on digital marketing strategies has been increasing with each passing day as the traditional marketing is hastily becoming obsolete. Marketers believe that the trade has changed more in the last two years than it ever did…
Major brands today love digital marketing because of the flexibility it offers. Done right; it’s cost-effective and methodical. And it is, without a doubt, the best way for small businesses to gain a competitive edge. Total digital ad spending is…
Your business is likely hurting due to the Covid-19 pandemic. You are probably experiencing reduced sales and a decline in general web activity. If this is the case, worry less, because you can get your business back, thanks to a…
A brand new report reveals the business impact of Coronavirus so far in the US, including which categories are up and which are down. The report was published by Yelp this week and reflects data gathered from March 1 through…
Technology, since its genesis, has been changing the face of business especially in retail. There has been a shift of power from brands to consumers who now have more information and more options to work with when making a purchasing…
When working with a client to create a digital marketing strategy, the first thing to think about is what they want and expect to receive from you. For us, it is about providing customers one thing: the right direction to…
Digital Marketing has long been a foundation of online business and the principles and goals of the business are same as they were thousand years ago. The only thing that is altered is the way of marketing done in the…
40 years ago, a group of European luxury brands, famous but small at the time, decided to use the opportunity of globalization to grow significantly beyond the small circle of their happy-but-few historical customers. To do so, they needed to…
Most people absolutely hate selling, and for good reason. The entire idea of bothering someone, trying to talk them into buying something they’re probably not interested in learning about in the first place, completely repulses most people. Yet selling is…
Organic search is one of the primary drivers of traffic for most ecommerce businesses. And, over time, the content you provide those searchers can become a powerful source of conversions, too. But search engine optimization — or SEO — requires…
One of the biggest challenges in social-media marketing is making a direct connection between social activities and the point of sale. For the most part, social and influencer marketing are largely considered awareness-raising tactics, so effectiveness is usually measured using…
Dive Brief: Powerade, a Coca-Cola-owned sports beverage, has unveiled a global campaign featuring gymnast Simone Biles that is focused around supporting athletes’ mental and physical well-being, per a press release. The effort is timed to the 2024 Summer Olympics in Paris.…
Google announced that it plans to reduce access to California news websites for a portion of users in the state.The decision comes as Google prepares for the potential passage of the California Journalism Preservation Act (CJPA), a bill requiring online…
Dive Brief: Pedigree on Wednesday launched Adoptable, an initiative that combines proprietary artificial intelligence (AI) with the brand’s global media reach to create more engaging ads for shelter dogs, per details shared with Marketing Dive. The initiative from the Mars…
Dive Brief: Solo Stove is taking pizza-making underground for a livestreamed stunt from Alabama’s Majestic Caverns, according to a news release. The “Deepest Dish” event will see the outdoor lifestyle brand descend 10 stories into the historic cave system to…
The traditional 9-5 office setup might have been a punishing commute, with work distractions, and a lack of privacy. But on the plus side, there will likely have been impromptu chats, closer collaboration, and access to in-person mentoring and support.…
With the expansion of generative AI and its integration into most SEO workflows and processes, coupled with the significant impact of layoffs in the tech sector, one has to ponder: is AI poised to replace all of our jobs?In January,…
Dive Brief: Frito-Lay has teamed with toy and game company Hasbro for a multichannel campaign that promotes the snack marketer’s variety packs, according to a press release. Central to the effort are four “Game of Snacks” spots that showcase Frito-Lay…
Among a raft of product announcements at the 2024 Adobe Summit, Adobe GenStudio stood out for a number of reasons. The solution will allow users to take content from the planning and workflow stage, through creation and production, to asset…
Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. For years, pop culture has been full of celebrities and influencers who have tried to keep…
Imagine that you head up digital marketing at Turner Sports or CBS Sports, which have the exclusive rights to license NCAA marks, tickets, and taglines in commercial promotions.Or suppose that your social video agency was just invited to pitch AT&T,…
When Levi’s launched its “Live in Levi’s” brand platform back in 2014, it focused on the moments consumers spend in their jeans and keyed in on themes of self-expression and individualism. In the years since, those themes have become de…
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