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Not sure if content marketing is right for your business? As one of the few marketing strategies with very little up front cost and the potential for high ROI, I highly encourage you to rethink your stance. Seth Godin famously…
What’s the best way to promote your brand? “It’s easy,” everyone says. “Just create amazing content.” But, the truth is, even if you know what you’re doing, content marketing can be a daunting task. Still, it can and does pay…
Content marketing is a powerful marketing strategy for attracting new traffic, building your brand’s reputation and earning more sales and conversions. But even though you aren’t paying for elements like ad placement or expensive resources, you will still be paying…
Promoting irrelevant content to your customer base is as useless as bringing a knife to a gunfight. The question is no longer whether targeted content is a competition worth entering, but how to bring home the gold. With 86 percent…
Melts in your mouth, not in your hand. Just do it. Got Milk? You’ve heard them before. The taglines of the Milk Processor Education Program and of Nike and M&Ms have penetrated American vernacular, influenced culture and shot product sales…
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