Dive Brief: Powerade, a Coca-Cola-owned sports beverage, has unveiled a global campaign featuring gymnast Simone Biles that is focused around supporting athletes’ mental and physical well-being, per a press release. The effort is timed to the 2024 Summer Olympics in Paris.…
Google announced that it plans to reduce access to California news websites for a portion of users in the state.The decision comes as Google prepares for the potential passage of the California Journalism Preservation Act (CJPA), a bill requiring online…
Dive Brief: Pedigree on Wednesday launched Adoptable, an initiative that combines proprietary artificial intelligence (AI) with the brand’s global media reach to create more engaging ads for shelter dogs, per details shared with Marketing Dive. The initiative from the Mars…
Dive Brief: Solo Stove is taking pizza-making underground for a livestreamed stunt from Alabama’s Majestic Caverns, according to a news release. The “Deepest Dish” event will see the outdoor lifestyle brand descend 10 stories into the historic cave system to…
The traditional 9-5 office setup might have been a punishing commute, with work distractions, and a lack of privacy. But on the plus side, there will likely have been impromptu chats, closer collaboration, and access to in-person mentoring and support.…
With the expansion of generative AI and its integration into most SEO workflows and processes, coupled with the significant impact of layoffs in the tech sector, one has to ponder: is AI poised to replace all of our jobs?In January,…
Dive Brief: Frito-Lay has teamed with toy and game company Hasbro for a multichannel campaign that promotes the snack marketer’s variety packs, according to a press release. Central to the effort are four “Game of Snacks” spots that showcase Frito-Lay…
Among a raft of product announcements at the 2024 Adobe Summit, Adobe GenStudio stood out for a number of reasons. The solution will allow users to take content from the planning and workflow stage, through creation and production, to asset…
Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. For years, pop culture has been full of celebrities and influencers who have tried to keep…
Imagine that you head up digital marketing at Turner Sports or CBS Sports, which have the exclusive rights to license NCAA marks, tickets, and taglines in commercial promotions.Or suppose that your social video agency was just invited to pitch AT&T,…
When Levi’s launched its “Live in Levi’s” brand platform back in 2014, it focused on the moments consumers spend in their jeans and keyed in on themes of self-expression and individualism. In the years since, those themes have become de…
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