People influence people. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.– Mark Zuckerberg, Founder and CEO, Facebook The goal of referral marketing is simple: To harness the power…
Content marketing is an important component of every digital-marketing strategy. It serves several purposes, such as: – Building brand awareness – Assisting in lead generation – Providing answers to common questions, giving the prospect the information he or she needs…
The holiday season will be here before you know it, and now is the perfect time to map out your digital marketing campaigns in order to drive the most revenue for your business. Waiting too long puts you at a…
Organic search is one of the primary drivers of traffic for most ecommerce businesses. And, over time, the content you provide those searchers can become a powerful source of conversions, too. But search engine optimization — or SEO — requires…
Establishing a good social media presence is nowadays essential in all lines of work. The simple underlying reason is the fact that in combination, these networks count billions of users, that is, potential customers. Creating appropriate content involves a lot…
Not sure if content marketing is right for your business? As one of the few marketing strategies with very little up front cost and the potential for high ROI, I highly encourage you to rethink your stance. [ad_1] Seth Godin…
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