Tag - brand ambassadors

The Holy Grail of Marketing

The Holy Grail of Marketing

People influence people. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.– Mark Zuckerberg, Founder and CEO, Facebook The goal of referral marketing is simple: To harness the power of authentic word-of-mouth to drive a steady stream of high-quality referrals to your business (and grow revenue as a result). Executing against that goal, however, is a little bit more complicated. For referral marketing to work, you need to have a [...]