Tag - google analytics

Google Analytics Introduces Cross Device Capabilities With ‘Google Signals’ by @MattGSouthern

Google Analytics has started beta testing a new feature called Google Signals, which offers cross-device reporting and remarketing capabilities. Users who choose to activate Google Signals can take advantage of new advertising features that are being enhanced to better understand customers across devices. Google Signals upgrades existing advertising features to enable the following: Remarketing with Google Analytics: Serve ads in Cross Device-eligible remarketing campaigns to Google users who have turned on Ads Personalization. Advertising Reporting Features: Google Analytics will collect additional information about [...]

Critical Tactics for Digital Marketing Success

Integrating 4 Critical Tactics for Digital Marketing Success

Digital marketing success is more than just choosing a few digital tactics, it requires integrating those tactics into a cohesive strategy. Then, doing it over again every day. Tactics for digital marketing success Looking at the infographic that started this post, you’ll see listed 13 tactics leading to digital marketing success. And, certainly, these tactics will help build that success. For ease of use, let’s categorize the tactics by grouping similar tactics together. We’ll start by looking at the skill sets [...]