Tag - product ads

Bing Ads Lets Advertisers Import Product Ads from Google AdWords by @MattGSouthern

Bing Ads now has a way for advertisers to easily import Product Ads from Google AdWords. The process of importing Product Ads is facilitated by the Google Merchant Center Import tool, which now allows product offer to be imported to Bing Merchant Center. Bing says this will help save advertisers time, as it will reduce the need to maintain two separate feeds for Bing Ads and Google AdWords. Advertisers will also be able to schedule the importing of feeds in Bing Merchant [...]

5 Ways to Hack Facebook’s Custom Audiences for Big Payoffs

If you tackle AdWords and Facebook in the same way, you’re headed for ROI disappointment. Facebook, unlike AdWords, offers advertisers custom audiences, and if used correctly, can payoff in a BIG way: earning it the rightful place of eCommerce’s second . It all comes down to perfecting your audience and therefore pushing the right messaging to the right people at just the right stage of your sales funnel. The bottom line is that market segmentation is the key to winning [...]