Tag - social media presence

Amplify Your Content-Marketing Results by Using These 4 Simple Tips

4 Reasons Why Your Business Should Invest in Content Marketing

Not sure if content marketing is right for your business? As one of the few marketing strategies with very little up front cost and the potential for high ROI, I highly encourage you to rethink your stance. Seth Godin famously said, “Content marketing is the only marketing left” and for good reason. Creating your own content provides your business with a variety of untapped opportunities to increase sales. Whether you publish a few blog posts a week, record a podcast, [...]

Effective Social Media Marketing

6 Must-Do’s for Effective Social Media Marketing

A lot of businesses do social media marketing wrong. They hear everyone screaming, “You must have a social media presence,” but what that entails isn’t always spelled out correctly. Social media marketing should be effective and affordable, and when done correctly, it can help scale businesses of all sizes. Just like with traditional channels such as television commercials, radio spots and print ads, your results are going to be minimal at best if you broadcast your message to the wrong [...]

How Visual Content Impacts Your Social Media Presence

How Visual Content Impacts Your Social Media Presence

Establishing a good social media presence is nowadays essential in all lines of work. The simple underlying reason is the fact that in combination, these networks count billions of users, that is, potential customers. Creating appropriate content involves a lot of creativity and it is necessary to rely on visual content to attract more visitors. Continually working on visual content is a very demanding task. It is important to change your mindset about spending money on visual designs and see [...]

Strong Social-Media Presence

How to Build a Strong Social-Media Presence

Can you really do social media in 30 minutes each day successfully? When I see article titles or headlines claiming that you can automate your posts and work smarter on your social network by doing this or that, I think to myself, Really? Running a social media strategy is just like any other process: It takes time. There are no shortcuts, you just need to be agile. So when you decide to join social media, make sure that your strategy is not [...]