Around the world, institutional asset managers face significant headwinds from smaller, lower-cost firms. As a result, they’re being forced to make a difficult decision: reduce their fees or stand their ground, relying on their track record of performance to justify…
CMOs need to become more involved in their company’s overall digital transformation, because they’re the ones who best understand the customer. That’s a key idea in two recent reports – Forrester’s “CMOs: Define Your Role in Digital Transformation” [Forrester clients…
Whoever said Asians are not romantic may now have to sing a different tune. Southeast Asians are spending more on Valentine’s Day, with new research confirming that the most romantic day of the year is becoming increasingly commercialised. The 2019…
Bring on the holiday 2018 cheer because it’s officially peak retail season. Case in point, starting Nov. 5 for the holiday season, all Amazon and Target customers can get free two-day shipping no matter the amount they spend. And consumers…
If you want to sell, you have to make people want to listen to you. Not only listen — but want to listen. See, selling has moved far away from the days of pushing information down people’s throats and employing…
We read more, read longer and subscribe more often to print than digital magazine. While publishers talk about embracing the digital future of their publications, ordinary people like you and me still prefer to read a good glossy. These findings…
When working with a client to create a digital marketing strategy, the first thing to think about is what they want and expect to receive from you. For us, it is about providing customers one thing: the right direction to…
Digital marketing isn’t simply another channel for sharing advertising. It’s not like you craft ads like companies have for generations, then share the ads across different channels, such as radio, TV, and print. And, while you may change the execution…
The problem with GDPR, as with the Privacy and Electronic Communications Regulations (PECR), is that the enforcement authority, the ICO, doesn’t give advice on specific things. It can’t tell you how to design a subscription form or how to store…
Digital marketing success is more than just choosing a few digital tactics, it requires integrating those tactics into a cohesive strategy. Then, doing it over again every day. Tactics for digital marketing success Looking at the infographic that started this…
Ramadan begins this month and Muslims around the world will be taking part in ritual fasting and abstinence for 30 days. The date on which Ramadan begins changes each year. It is determined by the first confirmed sighting of the…
Digital Marketing has long been a foundation of online business and the principles and goals of the business are same as they were thousand years ago. The only thing that is altered is the way of marketing done in the…
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