Usability testing is one of the most effective ways to uncover issues that users have on your website or app. It works whether you’re a behemoth with millions of users or a startup that’s just left the proverbial garage.The problem…
Beef up your resume with in-demand programs, public speaking skills, and more. June 29, 2019 7 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur…
Episerver has launched its new digital marketplace to help its customers find new applications from Episerver-verified vendors. The marketplace aims to deliver martech solutions to marketers for digital commerce, marketing and operations. “In the digital economy, organizations must take advantage of…
Lead generation cannot just depend on one singular lead acquisition channel. We live in a time where all your potential customers are lurking on different platforms waiting to be tapped. It would be a shame not to create multiple channels…
Amazon’s Prime Day will last for 48 hours from July 15th to 16th. This story originally appeared on Engadget If you’re looking to buy a new Echo or any other Amazon product, you may want to hold on to your…
For search marketers, YouTube offers access to 1.9 billion logged-in global users per month, making it the second largest search engine. And, Google reports that advertisers buying YouTube video ads in addition to search ads see, on average, 8% higher…
The mobile app industry is rapidly growing every day and it appears to never stop with the invention of wearable and various other types of useful and interactive devices. Based on a recent report by IHT Markit, by 2020 there…
Mary Meeker Internet Trends Report – Source: Hootsuite & WeAreSocial Digital 2019 report (1/19).Mary Meeker has released her annual internet report, giving marketers a glimpse of where we are globally in terms of social media use and online ad spend,…
There’s one cliché that perfectly sums up the way people feel about display advertising from a web user perspective — you’re more likely to have a heart attack when browsing the internet than click on a digital ad (even accidentally).The…
You can hardly avoid facts that make you feel your age these days – I realized the other day there are people that are legal adults who have no idea that Netflix used to send you DVDs in the mail…
Most of us have relied on a maps app on our phones to help us navigate a new city or find a new destination. We trust it to show us where we are and to tell us what we need…
More brands are adopting an experience-driven approach to meet consumer expectations, and martech platforms are prioritizing experience in their development strategies. Companies are also adopting martech to help manage the complexities of privacy regulations. GDPR and the upcoming CCPA are…