May 26, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. We’ve all heard it before: Social media is important for sales. But specifically, Instagram — with its focus on high-quality images and the aesthetic side of…
A lot of businesses do social media marketing wrong. They hear everyone screaming, “You must have a social media presence,” but what that entails isn’t always spelled out correctly. Social media marketing should be effective and affordable, and when done…
Can you really do social media in 30 minutes each day successfully? When I see article titles or headlines claiming that you can automate your posts and work smarter on your social network by doing this or that, I think…
One of the biggest challenges in social-media marketing is making a direct connection between social activities and the point of sale. For the most part, social and influencer marketing are largely considered awareness-raising tactics, so effectiveness is usually measured using…
Take a look at the social media marketing of any number of small businesses and you will likely see the same mistakes repeated over and over again. For a great number of these businesses, their social media ‘strategy’ consists of…
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