Dive Brief: Powerade, a Coca-Cola-owned sports beverage, has unveiled a global campaign featuring gymnast Simone Biles that is focused around supporting athletes’ mental and physical well-being, per a press release. The effort is timed to the 2024 Summer Olympics in Paris.…
Dive Brief: Pedigree on Wednesday launched Adoptable, an initiative that combines proprietary artificial intelligence (AI) with the brand’s global media reach to create more engaging ads for shelter dogs, per details shared with Marketing Dive. The initiative from the Mars…
Dive Brief: Solo Stove is taking pizza-making underground for a livestreamed stunt from Alabama’s Majestic Caverns, according to a news release. The “Deepest Dish” event will see the outdoor lifestyle brand descend 10 stories into the historic cave system to…
Dive Brief: Frito-Lay has teamed with toy and game company Hasbro for a multichannel campaign that promotes the snack marketer’s variety packs, according to a press release. Central to the effort are four “Game of Snacks” spots that showcase Frito-Lay…
Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. For years, pop culture has been full of celebrities and influencers who have tried to keep…
When Levi’s launched its “Live in Levi’s” brand platform back in 2014, it focused on the moments consumers spend in their jeans and keyed in on themes of self-expression and individualism. In the years since, those themes have become de…
Lowe’s today (March 21) rolled out MyLowe’s Rewards nationwide with an accompanying advertising campaign that pitches the loyalty program to DIY consumers preparing to spruce up their homes this spring. The wide launch and campaign come amid a confluence of…
Dive Brief: Automaker Hyundai is taking inspiration from a different industry’s product release strategy with a campaign referencing sneaker drops, part of its efforts to promote the Santa Fe SUV, according to a press release. Developed with Hyundai’s dedicated African…
Dive Brief: Heinz is launching a new campaign backing its gravy offerings, the company’s largest marketing investment in the product category outside of the holiday season, per details shared with Marketing Dive. “Gravy Is The New Ketchup” is part of…
Dive Brief: Michaels launched a campaign, “Respect the Handmade,” in support of the recent debut of MakerPlace by Michaels, its new online marketplace that features handmade items, classes and how-tos, according to a press release. Central to the effort is…
Dive Brief: Tequila Don Julio unveiled an immersive brand experience coming to the Apple Vision Pro, parent company Diageo’s first experiment with the mixed-reality headset, according to a press release. The app experience launching this spring invites users to travel…
Gap-owned retailer Athleta is kicking off Women’s History Month with the first installment of a new multiphase campaign designed to serve as an empowerment anthem for women and girls. “Find Your Movement,” which launched today (March 1), is also meant…
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