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Don Julio goes beyond the bottle for Apple Vision Pro experience

Don Julio goes beyond the bottle for Apple Vision Pro experience

Dive Brief:  Tequila Don Julio unveiled an immersive brand experience coming to the Apple Vision Pro, parent company Diageo’s first experiment with the mixed-reality headset, according to a press release.  The app experience launching this spring invites users to travel…

Jameson to drop Times Square Ball for St. Patrick’s Eve

Jameson to drop Times Square Ball for St. Patrick’s Eve

Dive Brief: Jameson Irish Whiskey, a Pernod Ricard brand, launched a marketing push this week to introduce St. Patrick’s Eve, a new holiday taking place on Saturday, March 16, the day before the traditional St. Patrick’s Day holiday on March 17,…

ANA: Marketing workforce diversity slips, reversing yearslong trend

ANA: Marketing workforce diversity slips, reversing yearslong trend

Dive Brief: Ethnic representation among marketers dropped last year, reversing a yearslong trend that saw diversity on an upward trajectory, the latest annual report from the Association of National Advertisers (ANA), the Alliance for Inclusive and Multicultural Marketing (AIMM) and…

Geico drops mockumentary on rise of Gecko mascot ahead of Super Bowl

Geico drops mockumentary on rise of Gecko mascot ahead of Super Bowl

Dive Brief: Geico released a nearly 15-minute mock documentary profiling its Gecko mascot, part of the insurance firm’s efforts to drum up discussion around Super Bowl LVIII, per details shared with Marketing Dive.   “Legend of the Lizard,” which parodies documentary…

Avocados From Mexico generates guacamole recipes with new AI tool

Avocados From Mexico generates guacamole recipes with new AI tool

Dive Brief: Avocados From Mexico is helping consumers generate unique recipes using a special AI guacamole recipe generator, according to a press release. The GuacAImole generator, which was created in partnership with digital experience agency 270B, works by simply taking…

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