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Branding

Ramadan Rush : Ramadan Marketing Strategies Without forgetting the spirit of the season

In approximately a month from now, the Muslim calendar will enter the month of Ramadan. Ramadan 2017, will take place starting May 26th and end June 25th, 2017. The Eid Al-Fitr will take place after this period. Ramadan marks a month of austerity for observant Muslims. Abstaining from food or water from sunrise to sunset, families gather at night to break their fast — and many people stay awake until the early morning, relaxing and shopping both at brick-and-mortar [...]

The 7 Stages Of Branding

The 7 Stages Of Branding

Just yesterday I was talking to marketing head of an eCommerce company and he shared lots of insight about . He talked how his company is more focused on building the brand and retaining the loyalty of customers than actual selling. A brand carries that strength and it takes a lot of effort and time to reach there “on the pinnacle”. Brand building is the most important factor to pay attention if we want to exist in long run. What [...]

digital marketing

5 Industries Getting the Most ROI From Digital Marketing

In our computer-driven and mobile world, digital marketing is how relationships get built. Gone are the days of old-fashioned marketing plans consisting solely of in-person events and traditional media. Instead, outreach through email and social networks are now crucial to every company’s marketing efforts. It’s a real adapt or die situation, and so far, the overwhelming majority of companies have adapted and shaped up for these new marketing channels. According to a recent study by Smart Insights, 82 percent [...]

Dovetale wants to let brands of any size use influencer marketing

Dovetale wants to let brands of any size use influencer marketing

Influencer marketing is red-hot right now. Whether you realize it or not, a material percentage of your Instagram feed today is probably content posted by people getting paid….a lot. It’s not unheard of for the platform’s most popular accounts to get paid over $100,000 per post, and major brands collectively are spending an estimated $255 million per month on sponsored posts on Instagram alone. Why will brands pay this much? Because it works. But for the most part influencer marketing [...]

Digital Marketing Agency

5 Tips for Finding the Best Digital Marketing Agency for Your Business

As the CEO of a boutique Digital Marketing Agency, I am often asked my opinion on all things relating to my field. Frequently, I am solicited for my expertise regarding how to find and select the best digital marketing agency for businesses of all sizes. Now, of course, I’m going to be a bit biased, but, in all honesty, my own digital marketing company is not always going to be the best for every business. It is imperative to find [...]

Influencer Marketing

How Influencer Marketing Moves Beyond Raising Awareness

One of the biggest challenges in social-media marketing is making a direct connection between social activities and the point of sale. For the most part, social and influencer marketing are largely considered awareness-raising tactics, so effectiveness is usually measured using three main metrics: reach, impressions and engagement. However, from awareness to familiarity and consideration, consumers at different stages of the purchase journey regularly interact with influencer content. Therefore, by working with social-media stars, brands are able to influence consumer decision-makings [...]