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Mobile Marketing

MWC Predictions: 5G, IoT, Header Bidding and More

Mobile World Congress 2017 is just a few days from kicking off, and as always, Mobile Marketing Magazine will be there to cover all the announcements and developments coming out of the industry’s biggest annual show. But before the mobile world descends on Barcelona like a swarm of jamón-eating locusts, we asked a panel of industry experts what they predict the biggest trends and most essential topics to watch will be at this year’s show. Emma Crowe, chief of [...]

Movers & Shakers: Verizon, Weve, Branch, Proxama and Factual

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a regular feature following the hottest hires in the industry, so you can keep track of who’s joined which company, and what they’re doing there. (Clockwise from top left) Andrew McKechnie, Branch’s London team, Kelvin Harrison, Mandeep Mason, Branch’s São Paulo team, Tom Pearman Apple’s Global Creative Director Lands at Verizon for In-house AgencyAndrew McKechnie, former global group creative director [...]

Instagram Expands Posts to Include 10 Photos or Videos

Instagram Expands Posts to Include 10 Photos or Videos

Photo sharing platform Instagram has announced that it is increasing the number of images or videos that can be included in a single post to 10, enabling both consumers and advertisers to share more content in a single posting. With the app’s latest update, 10 photos and videos can be gathered together in post, with users then able to swipe through the content to view it. A blue dot at the bottom of such posts will signal to users [...]

37 per cent of Online Sessions on Mobile Are Under A Minute Long

Mobile consumers may be going online up to 150 times a day, according to Google research, but new figures from ContentSquared also show they are often gone in 60 seconds, with 37 per cent of online sessions lasting under a minute on mobile. The figure comes from a groundbreaking mobile report by the leading UX analytics solution which analysed six months of data from 80 leading mCommerce sites across seven countries, from brands including Unilever, Lacoste and Decathlon. The report [...]

One Month In: The Trump Presidency and the Tech Industry

Today is President’s Day in the United States, honouring George Washington’s birthday and the legacy of everyone who has held the office of President since. It also happens to be exactly a month since Donald Trump swore his oath of office and became the 45th President of the United States. To call the month following the inauguration tumultuous would be an understatement of dramatic proportions. Barely 30 days in and the Trump administration is beset with bungled policy rollouts, [...]

Innovation Lab: Cloned Mammoths, Therapy Bots and Smog Ink

At Mobile Marketing we’re proud to help tech companies showcase their cutting-edge solutions, whether it’s on our website, in our magazine or at our Mobile Marketing Summits. Giving a platform to companies that are breaking new ground in their market brings audiences one step closer to the ideas and developments that will shape tomorrow. In that spirit, our Innovation Lab feature takes a step beyond the world of apps, ads and handsets with slightly bigger screens, in order to share some of the [...]

Is Zuckerberg Doing a Bill Gates?

It’s easy to be cynical when multi-billionaires say they want to change the world for good, but there is a lot of candid and refreshing honesty in Mark Zuckerberg’s 6,000-word note, or to be more accurate perhaps, manifesto, Building Global Community released on Facebook yesterday. In it, Zuckerberg stresses the importance of communities and groups, both in the online and offline worlds and explains how Facebook is trying to encourage the creation of new groups and get people to [...]

A UK Hospital is Using VR to Make MRI Scans Less Scary

King’s College Hospital has introduced VR to help ease the nervousness of children scheduled to undergo an MRI (magnetic resonance imaging) scan. My MRI at King’s uses a 360° video to give people, particularly children, the chance to experience what the scan feels like before lying inside the tube-like machine, and hear the loud noises, for real. The app also takes people through all of the events they can expect on the day, right from their arrival at the [...]

FX’s ‘It’s Always Sunny in Philadelphia’ Premiers VR Mini-episode

US sitcom It’s Always Sunny In Philadelphia has become known for format-busting episodes, with its 12th season already boasting a musical parody. Now, the FX show is moving into the digital realm, with a VR mini-episode. The four-minute virtual reality short, called ‘Project Badass’, was produced along with VR company Jaunt, depicts ‘The Gang’ taking part in an Evel Knievel-style motorcycle stunt involving a jump off a pier. The video places the viewer on the motorcycle with Mac, the character [...]