Mobile Marketing | LMWS.asia - Malaysia | Indonesia

Pizza Inn Collaborates with Punchh for App-based Loyalty Program

[ad_1] US restaurant chain Pizza Inn has collaborated with Punchh, a mobile engagement and actionable insights platform, to offer customers an app-based loyalty program. In 41 locations, using the Pizza Inn Rewards app, customers will be able to earn points…

LMWS Asia

February 6, 2017

Mobile Marketing

Plex Acquires Video News Service Watchup

[ad_1] Media streaming platform Plex has announced the acquisition of Watchup, a streaming video news service, as it works to bring the world all the media. The fee was not disclosed but the deal will see all of Watchup’s employees…

LMWS Asia

February 1, 2017

Mobile Marketing

Facebook Set to Develop AR Selfie Masks for Brands

[ad_1] Facebook is allegedly in talks with several Hollywood studios to promote their big-budget movies using the social network’s animated masks. According Advertising Age, media and ad executives familiar with the plans have revealed that the masks could be part…

LMWS Asia

January 30, 2017

Mobile Marketing

Apple Joins Amazon, Google, Facebook in ‘Partnership on AI’

[ad_1] Apple has joined the likes of Amazon, Google, Facebook and Microsoft as part of the Partnership on AI – as it looks to open up more and further its efforts in the field of AI. Following speculation, initially reported…

LMWS Asia

January 29, 2017

Mobile Marketing

Innovation Lab: Jetpack Firefighters, Tastier Tomatoes and Soft Exosuits

[ad_1] At Mobile Marketing we’re proud to help tech companies showcase their cutting-edge solutions, whether it’s on our website, in our magazine or at our Mobile Marketing Summits. Giving a platform to companies that are breaking new ground in their market…

LMWS Asia

January 28, 2017

Mobile Marketing

UK Adspend Saw Growth in Q3 2016, Despite Brexit Vote

[ad_1] UK adspend grew 4.2 per cent in Q3 2016, despite uncertainty caused by the UK’s vote to leave the EU – according to a report from the Advertising Association (AA) and Warc. Data from the AA’s advertising think-tank Credos…

LMWS Asia

January 27, 2017

Mobile Marketing

Kik Acquires Video Chat Social Network Rounds for Reported $60-$80m

[ad_1] Kik video chat feature Kik has acquired Rounds, a Tel Aviv, Israel-based video-enabled real-time social network, in a bid to boost its group video chat features – which it launched in December 2016. The cost of the acquisition has…

LMWS Asia

January 26, 2017

Mobile Marketing

Viewpoint: Fake News Vs. Real Money

[ad_1] In his first week in office, President Trump has, among other things, launched a number of blistering attacks at the press, continuing an antagonistic relationship that has only worsened since he announced his plan to run for the Republican…

LMWS Asia

January 25, 2017

Mobile Marketing

NinthDecimal and Acxiom Partner for ‘People-centric Marketing Solutions’

[ad_1] Mobile programmatic and audience intelligence platform NinthDecimal has linked up with Acxiom, a data technology and services company, to provide marketers with ‘people-centric marketing solutions’. NinthDecimal will combine its location graph data with Acxiom’s household and third-party data to…

LMWS Asia

January 24, 2017

Mobile Marketing

Fairfax Media Uses Eye Tracking to Show Ad Effectiveness

[ad_1] Fairfax Media, the company behind The Sydney Morning Herald, has launched a campaign – following an eye tracking research study – to show how advertisers can get their ads noticed by a larger number of people on both mobile…

LMWS Asia

January 23, 2017

Mobile Marketing

Snapchat Partners with Oracle for Offline Ad Targeting

[ad_1] Snap Inc, the company behind Snapchat, has signed a deal with Oracle Data Cloud – as it aligns its ad targeting with the likes of Google, Facebook and Twitter. The Wall Street Journal reports, confirmed by Oracle via Twitter,…

LMWS Asia

January 22, 2017

Mobile Marketing

Amazon Gives MyFirmsApp Nod to Use Lex AI Service

[ad_1] MyFirmsApp, an app solution for accountants and bookkeepers, has been given the go-ahead by Amazon Web Services (AWS) to build AI into its web, mobile and connected device apps using Amazon’s Lex AI service. Lex, introduced last month, builds…

LMWS Asia

January 21, 2017