Mobile Marketing

[ad_1] King’s College Hospital has introduced VR to help ease the nervousness of children scheduled to undergo an MRI (magnetic resonance imaging) scan. My MRI at King’s uses a 360° video to give people, particularly children, the chance to experience…

[ad_1] US sitcom It’s Always Sunny In Philadelphia has become known for format-busting episodes, with its 12th season already boasting a musical parody. Now, the FX show is moving into the digital realm, with a VR mini-episode. The four-minute virtual…

[ad_1] Jaguar Land Rover has teamed with Shell to provide cashless payment via its car’s touchscreens at Shell service stations across the UK. Jaguar Land Rover car owners, with the Shell app installed, will be able to use the vehicle’s…

[ad_1] Valentine’s Day – which is today if it hasn’t been pointed out to you already – has seen hundreds of thousands of lonely souls flocking to dating apps in the hope of not being alone on the day of…

[ad_1] Google has introduced the ability to create and share lists of places in Maps without ever having to leave the app. The feature lets the user list ‘favourites’, ‘want to go’ locations, and ‘starred places, as well as creating…

[ad_1] Oreo, the Mondelez International cookie brand, has launched an omnichannel campaign featuring international celebrities including multi-platinum recording artist Christina Aguilera, NBA legend Shaquille O’Neal, and Barcelona and Brazil football star Neymar As part of the Oreo Dunk Challenge, US…

[ad_1] Chinese mobile internet company Cheetah Mobile has appointed SpotX, an online video advertising platform, to help monetise video in its suite of over 20 iOS and Android apps. Cheetah has commissioned SpotX to provide programmatic infrastructure to power its…

[ad_1] News of Google’s Amazon Echo smart home competitor first surfaced in May last year – before its eventual release in the autumn. Google Home is powered by Google’s AI helper, Assistant. Despite this, Google’s smartphone line Pixel – although…

[ad_1] The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a regular feature following the hottest hires in the industry, so you can keep track of who’s joined which…

[ad_1] Twitter has an abuse problem. This might come as a bit of a shock. I’ll understand if you need a minute to recover. To steady yourself in your seat, grab a stiff drink, or fetch an assistant with the…

[ad_1] A leaked EU analysis regarding the UK’s exit from the EU has confirmed that UK holidaymakers will have to pay roaming charges within the EU from 2019. The MEP-endorsed document, obtained by the Guardian, was drawn up earlier this…

[ad_1] Blackberry CEO John Chen Canada-based multinational wireless telecoms software company Blackberry has announced an ‘exclusive, long-term licensing agreement’ to license its software and services to India’s Optiemus Infracom. The agreement allows the Delhi-based telecoms company to design, manufacture and…