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Social Media

Lonely Planet launches an Instagram-like Trips app

has a new app for travel enthusiasts. Called , the app uses an Instagram-like design populated with beautiful images of far away places. Much like Lonely Planet’s website, the idea behind Trips is to offer travelers an easy way to share their experiences and discover new areas of the world, this time on their smartphones. However, Instagram already has a healthy amount of travel enthusiasts uploading photos of fantastic places for viewers to check out on a daily basis. [...]

Why Your Sales Strategy Needs to Become a Social Media Strategy, Immediately

Social Media‘s presence in the sales world is an old story by now, but the latest figures suggest its power in the space is stronger than you might think. LinkedIn recently gave me an early look at the findings from their second annual State of Sales Report for 2017 (You can download it here). The study surveyed 2,000 business-to-business professionals based in the U.S. about how they perceive technology is impacting sales. Some of it’s to be expected: investment in [...]

Facebook fights fake news spread via modified link previews

Until now, any Facebook Page that posted a link could change the headline, body text and image that appeared in the News Feed preview. That allowed fake news distributors to bait-and-switch readers into visiting articles they didn’t expect, or make it look like legitimate news publishers were posting inflammatory or false headlines. But it also let real news outlets A/B test link previews, tailor content to different audiences and update previews as news stories evolved. To combat false news [...]

Twitch’s mobile app is adding live streaming, dark mode and more

Amazon-owned game-streaming site Twitch today announced a series of changes coming soon to its mobile application, the most notable of which is the ability for broadcasters to stream directly to their channel from the app itself. That doesn’t mean you can live stream gameplay as of yet, though. However, being able to go live directly from mobile is a more important part of Twitch’s strategy these days, as the company expands beyond being just a place to watch video [...]

Facebook will lease its first San Francisco office, for Instagram

Facebook is finally getting an office space in San Francisco, and is currently considering several different locations, one of which will house up to 100 Instagram employees, an industry source familiar with the lease plan confirmed to TechCrunch. Earlier today, reported Facebook is in talks for a space at 181 Fremont in the South Of Market district — a 70-story tower that won’t open until early next year. Our source confirmed this is one of the buildings Facebook [...]

Twitter says Vine users’ emails and phone numbers were exposed for a day, but weren’t misused

Twitter is Vine users of a bug that exposed their email addresses and, in some cases, phone numbers to third parties. It’s also advising affected users to be cautious about any emails from unknown senders as a result. The company says the bug was only active for 24 hours before being patched, and doesn’t believe that the data was misused in any way, at this time. To be clear, Twitter was not hacked nor is this considered a data breach [...]

Effective Social Media Marketing

6 Must-Do’s for Effective Social Media Marketing

A lot of businesses do social media marketing wrong. They hear everyone screaming, “You must have a social media presence,” but what that entails isn’t always spelled out correctly. Social media marketing should be effective and affordable, and when done correctly, it can help scale businesses of all sizes. Just like with traditional channels such as television commercials, radio spots and print ads, your results are going to be minimal at best if you broadcast your message to the wrong [...]

How Visual Content Impacts Your Social Media Presence

How Visual Content Impacts Your Social Media Presence

Establishing a good social media presence is nowadays essential in all lines of work. The simple underlying reason is the fact that in combination, these networks count billions of users, that is, potential customers. Creating appropriate content involves a lot of creativity and it is necessary to rely on visual content to attract more visitors. Continually working on visual content is a very demanding task. It is important to change your mindset about spending money on visual designs and see [...]

Ramadan Rush : Ramadan Marketing Strategies Without forgetting the spirit of the season

In approximately a month from now, the Muslim calendar will enter the month of Ramadan. Ramadan 2017, will take place starting May 26th and end June 25th, 2017. The Eid Al-Fitr will take place after this period. Ramadan marks a month of austerity for observant Muslims. Abstaining from food or water from sunrise to sunset, families gather at night to break their fast — and many people stay awake until the early morning, relaxing and shopping both at brick-and-mortar [...]