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Social Media

Effective Social Media Marketing

6 Must-Do’s for Effective Social Media Marketing

A lot of businesses do social media marketing wrong. They hear everyone screaming, “You must have a social media presence,” but what that entails isn’t always spelled out correctly. Social media marketing should be effective and affordable, and when done correctly, it can help scale businesses of all sizes. Just like with traditional channels such as television commercials, radio spots and print ads, your results are going to be minimal at best if you broadcast your message to the wrong [...]

How Visual Content Impacts Your Social Media Presence

How Visual Content Impacts Your Social Media Presence

Establishing a good social media presence is nowadays essential in all lines of work. The simple underlying reason is the fact that in combination, these networks count billions of users, that is, potential customers. Creating appropriate content involves a lot of creativity and it is necessary to rely on visual content to attract more visitors. Continually working on visual content is a very demanding task. It is important to change your mindset about spending money on visual designs and see [...]

Ramadan Rush : Ramadan Marketing Strategies Without forgetting the spirit of the season

In approximately a month from now, the Muslim calendar will enter the month of Ramadan. Ramadan 2017, will take place starting May 26th and end June 25th, 2017. The Eid Al-Fitr will take place after this period. Ramadan marks a month of austerity for observant Muslims. Abstaining from food or water from sunrise to sunset, families gather at night to break their fast — and many people stay awake until the early morning, relaxing and shopping both at brick-and-mortar [...]

Effective Digital Marketing Takes Both Hands

Effective Digital Marketing Takes Both Hands

There’s no denying that a college degree is not as valuable as it was 20 or 30 years ago. Fresh graduates without prior professional experience can often run into issues when beginning their career search with no prior professional experience. The competition for jobs is extremely fierce. Developing professionals are wise to build up their professional resume outside of the classroom while earning their degree. For Andrew Molz, SEO and social media expert and managing partner of a number of [...]

Spotting sockpuppets with science

If you’ve ever ventured into the comment section of a website or spent any time on forums or social media, you’ve probably encountered sockpuppets, fake accounts controlled by a single person — though it’s possible you didn’t know it at the time. New research may help ID these overeager commentators automatically, which is good news for engendering sane discussion across the web. Srijan Kumar from the University of Maryland led a team in statistically analyzing everything about sockpuppet accounts, [...]

Spotting sockpuppets with science

If you’ve ever ventured into the comment section of a website or spent any time on forums or social media, you’ve probably encountered sockpuppets, fake accounts controlled by a single person — though it’s possible you didn’t know it at the time. New research may help ID these overeager commentators automatically, which is good news for engendering sane discussion across the web. Srijan Kumar from the University of Maryland led a team in statistically analyzing everything about sockpuppet accounts, [...]

Facebook Messenger’s AI ‘M’ suggests features to use based on your convos

Write “You owe me $20” and Messenger will suggest you use its payments feature. If someone says “goodbye,” Messenger will recommend a “bye-bye” GIF. That’s how Facebook’s new M Suggestions work. Facebook’s artificial intelligence assistant will privately interject these recommendations above the redesigned one-line message composer in your Messenger conversations, and your friends won’t see the results unless you approve. M Suggestions roll out to all iOS and Android users in the U.S. today, with more countries coming. They’re designed [...]

Twitter launches a ‘lite’ mobile web app that’s optimized for emerging markets

a new data-optimized version of its service that it hopes will be a hit among emerging. It’s called Twitter Lite and, unlike similar ‘Lite’ apps from Facebook and others, it is browser-based — living at . It is essentially a data-optimized version of the regular Twitter service that, the company said, loads fast and will work well on limited internet connections. It added that, already, “hundreds of millions” visit the mobile app each month but now it wants to [...]