Tag - brand awareness

Influencer Marketing

How Influencer Marketing Moves Beyond Raising Awareness

One of the biggest challenges in social-media marketing is making a direct connection between social activities and the point of sale. For the most part, social and influencer marketing are largely considered awareness-raising tactics, so effectiveness is usually measured using three main metrics: reach, impressions and engagement. However, from awareness to familiarity and consideration, consumers at different stages of the purchase journey regularly interact with influencer content. Therefore, by working with social-media stars, brands are able to influence consumer decision-makings [...]

6 Tips on Running Micro-Influencer Campaigns

6 Tips on Running Micro-Influencer Campaigns

When you’re the only one making decisions on how to reach more users for your product, knowing which direction to take can be tough. In the past four years, influencer marketing has become a reliable customer acquisition channel for software-as-a-service startups, app developers and more. But you as already know, there are different types of influencers. Micro-influencers are influencers with less than a million followers. These followers can be on social media, write blogs, are on YouTube, etc. The bottom [...]