Tag - online traffic

6 Reasons Why Attracting the Right Online Traffic Is Your Top Priority

6 Reasons Why Attracting the Right Online Traffic Is Your Top Priority

Sometimes in marketing, the word “traffic” has a bit of a bad rap, calling to mind images of rush-hour motorists passing billboard after billboard. With roadside billboards, the equation is fairly simple. The more traffic there is on the road, the more billboard impressions you’ll get. And hopefully, those extra impressions will eventually translate into brand recognition and sales. But digital marketing doesn’t quite work like that. In digital marketing, online traffic isn’t the number of people who see your [...]