Tag - social media

Fire, then no embers: How Uber’s first brand crisis in Asia fizzled out | Marketing

Uber has been a regular magnet for bad press in the US due to its tendentious former CEO Travis Kalanick and other self-inflicted scandals. Then, last week, The Wall Street Journal reported  that Uber knowingly rented out defective Honda Vezel cars to drivers in Singapore since 2016, one of whom narrowly escaped unhurt when his vehicle caught fire in January this year.  The number of Singapore riders who found Uber’s first brand crisis in Asia to be an issue though, [...]

Why Your Sales Strategy Needs to Become a Social Media Strategy, Immediately

Social Media‘s presence in the sales world is an old story by now, but the latest figures suggest its power in the space is stronger than you might think. LinkedIn recently gave me an early look at the findings from their second annual State of Sales Report for 2017 (You can download it here). The study surveyed 2,000 business-to-business professionals based in the U.S. about how they perceive technology is impacting sales. Some of it’s to be expected: investment in [...]

Get Your Online Business Ready for the Holiday Season

A 6-Step Checklist to Get Your Online Business Ready for the Holiday Season

The holiday season will be here before you know it, and now is the perfect time to map out your digital marketing campaigns in order to drive the most revenue for your business. Waiting too long puts you at a severe disadvantage — you need to be ready to capitalize on the increased traffic and the mindset of consumers during this period. They will be ready and willing to click that buy-now button, so run through this quick six-step checklist [...]

Effective Social Media Marketing

6 Must-Do’s for Effective Social Media Marketing

A lot of businesses do social media marketing wrong. They hear everyone screaming, “You must have a social media presence,” but what that entails isn’t always spelled out correctly. Social media marketing should be effective and affordable, and when done correctly, it can help scale businesses of all sizes. Just like with traditional channels such as television commercials, radio spots and print ads, your results are going to be minimal at best if you broadcast your message to the wrong [...]

How Visual Content Impacts Your Social Media Presence

How Visual Content Impacts Your Social Media Presence

Establishing a good social media presence is nowadays essential in all lines of work. The simple underlying reason is the fact that in combination, these networks count billions of users, that is, potential customers. Creating appropriate content involves a lot of creativity and it is necessary to rely on visual content to attract more visitors. Continually working on visual content is a very demanding task. It is important to change your mindset about spending money on visual designs and see [...]

Personal Branding Tips Every Entrepreneur Needs to Know

5 Personal Branding Tips Every Entrepreneur Needs to Know to Make It Big

In today’s digital world, succeeding as an entrepreneur means building a visible, impactful social brand. A personal branding is defined as attaching monetary value to a person as opposed to a business, service or product. When an entrepreneur’s personal brand is adequately developed, it spells true thought leadership. Compound that with social media marketing, and that personal brand becomes influential. So, what can you do to brand yourself like an influential leader? Here are five personal branding tips that [...]

Ramadan Rush : Ramadan Marketing Strategies Without forgetting the spirit of the season

In approximately a month from now, the Muslim calendar will enter the month of Ramadan. Ramadan 2017, will take place starting May 26th and end June 25th, 2017. The Eid Al-Fitr will take place after this period. Ramadan marks a month of austerity for observant Muslims. Abstaining from food or water from sunrise to sunset, families gather at night to break their fast — and many people stay awake until the early morning, relaxing and shopping both at brick-and-mortar [...]

invest in Content Marketing

4 Reasons Why Your Business Should Invest in Content Marketing

Not sure if content marketing is right for your business? As one of the few marketing strategies with very little up front cost and the potential for high ROI, I highly encourage you to rethink your stance. Seth Godin famously said, “Content marketing is the only marketing left,” and for good reason. Creating your own content provides your business with a variety of untapped opportunities to increase sales. Whether you publish a few blog posts a week, record a podcast, or [...]

Snapchat, Instagram, and the Rise of Video and UGC Marketing

We’ve entered a new era in digital marketing. The Snapchat and Instagram era is officially upon us, and old-jack internet marketers have begun focusing their intent and aspiration toward learning how to fully leverage these increasingly popular platforms. Unfortunately, most marketing departments aren’t up to par yet. The put out by Duke University’s Fuqua School of Business and the American Marketing Association found as many as 59.9 percent of respondents don’t believe that their firms’ social media marketing [...]