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Schick promotes self-love with parody video, contest

Schick promotes self-love with parody video, contest

Dive Brief: Edgewell’s Schick Hydro Silk brand has launched a digital campaign that parodies dating reality shows like “Love Island,” the company announced in a press release. A video spot features a woman who is the only contestant on “Feelin’…

Wingstop lets fans ‘video bomb’ its TV ad

Wingstop lets fans ‘video bomb’ its TV ad

Brief: Wingstop combined mobile, social media and out-of-home advertising in a campaign that let customers “vidbomb” a commercial for the fast-food restaurant chain, which has 1,273 locations worldwide. Wingstop showcased the videos on a billboard in New York’s Times Square…

Dietz & Watson sells Dietz Nuts boxers, merch at Philly pop-up

Dietz & Watson sells Dietz Nuts boxers, merch at Philly pop-up

Brief Dive Brief: Philadelphia-based deli foods brand Dietz & Watson is launching a pop-up store dubbed “Delishop” to showcase its premium meats and cheeses and sell a line of branded clothing and merchandise, according to a company press release shared…

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