Dive Brief: Beer brands Busch and Keystone Light launched rival campaigns this week aimed at people who are itching to get outside as the weather gets warmer, the summer travel season begins and more Americans become vaccinated. Each brand is…
Dive Brief: Almost half (47%) of chief marketing officers were women in 2020, a notable jump from 2018, when just 36% were women, according to the latest CMO Tenure Study from executive search firm Spencer Stuart. Fifty-two percent of incoming…
Dive Brief: Snap’s revenue surged 66% from a year earlier to $769.6 million in Q1 as photo-messaging app Snapchat saw 22% growth in daily average users (DAUs) to 280 million. The app added 15 million DAUs during the first three…
Dive Brief: Avocados From Mexico (AFM) is launching a multichannel campaign to urge people to celebrate Cinco de Mayo with guacamole. The “Thank Guac It’s Cinco” effort includes TV spots, partnerships with Bud Light, NatureSweet Tomatoes and retailers on in-store…
Dive Brief: Marketers face greater challenges with their digital marketing strategies, including efforts to personalize customer experiences. About two-thirds (63%) of digital marketing leaders said they continue to struggle with personalization, consulting firm Gartner found in a survey of 350…
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. Warm hues, a saturated palette and intimate moments: For 73 years, Polaroid has helped…
Dive Brief: Orbitz is introducing a refreshed travel hub aimed at LGBTQ consumers with the premiere of a short film on its website and streaming video platforms. The Expedia-owned company’s “Travel As You Are” national campaign invites people to travel…
Dive Brief: Clorox Scentiva has tapped actor-activist Billy Porter to craft an original musical track as part of a TikTok hashtag challenge, per details emailed to Marketing Dive. The #YasClean campaign flips the slang phrase “yas queen” with the brand’s…
Dive Brief: Budweiser plans to offer a pop-up stadium experience for baseball fans in New York and Chicago who can’t attend Major League Baseball’s Opening Day games on April 1. The beer brand will arrange for ballpark vendors to give…
Dive Brief: Tostitos, the brand of tortilla chips marketed by PepsiCo’s Frito-Lay snacks unit, is promoting its new spicy habanero pepper flavor with a multichannel campaign starring comedic actors Kate McKinnon and Dan Levy. The “For the Love of Chips…
Dive Brief: Acura launched a family-themed multichannel campaign to promote its 2022 MDX crossover SUV among Hispanic women, per details emailed to Marketing Dive. The Honda-owned luxury brand’s “Working Mom” campaign includes 30-second spots in English and Spanish that are…
Dive Brief: M&M’s runs the best-in-class direct-to-consumer (DTC) website among consumer packaged goods brands, according to an analysis of 29 companies conducted by Forrester and shared with Marketing Dive. The researcher’s Go-To-Market Review evaluated brands based on five criteria: DTC…
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