Dive Brief: Triller plans to run its first in-game ad at the Super Bowl, though details of its plans are scarce, Ad Age reported, citing a source familiar with the matter. The length of the commercial, when it will run…
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. Volkswagen is honoring one of the greatest human inventions in history with an artsy,…
As quick-service and fast casual restaurants rushed to make their businesses COVID-friendly in 2020 — and get the word out through marketing — Checkers & Rally’s was already prepared. The chain of nearly 1,000 restaurants is drive-thru only, and with…
Dive Brief: A variety of brands took to social media Thursday to condemn riots at the U.S. Capitol from supporters of President Donald Trump, breaking a relatively quiet period around Wednesday’s insurrection itself. Ben & Jerry’s offered one of the…
Dive Brief: Omnichannel shopping, or shopping both online and in-store, grew by 50% last year as the novel coronavirus pandemic took hold, according to data published by Nielsen. The percentage of U.S. consumers surveyed who shopped “heavily or exclusively” online…
Dive Brief: EBay this week is hosting a mobile augmented reality (AR) sweepstakes called “Santa Sneaker Drop” that gives people a chance to win coveted pairs of shoes. The online marketplace partnered with NBA star Anthony Davis to promote the…
Dive Brief: Reddit acquired Dubsmash, a short-form video-sharing social media platform that touts a diverse creator base, per a company blog post. The deal marks Reddit’s first major acquisition, though its financial terms were not disclosed. Dubsmash will continue to…
Dive Brief: Almost half (49%) of podcast fans report that advertising remains the most effective way to reach them, up from 37% of listeners who said the same in 2019, according to the latest “Super Listeners” survey by Ad Results…
Dive Brief: Consumers found 31% of 2020’s holiday ads to be soothing, according to Ace Metrix’s evaluation of more than 200 seasonal advertisements aired so far this year. Meanwhile, 26% of people perceived the ads as wholesome, and 24% said…
Dive Brief: Pringles is refreshing its packaging for the first time in 20 years, introducing a streamlined look that highlights the ability of its crisps to be stacked and a simpler design for mascot Mr. Pringle, according to a news…
Brief: Anheuser-Busch InBev, which operates Corona outside of the U.S., launched an in-house content arm called Corona Studios that this week released its first production titled “Free Range Humans,” according to a press release. The eight-part digital series will live…
Dive Brief: E.l.f. Cosmetics has partnered with Kathleen Belsten, a popular Twitch gaming streamer and social media personality who goes by the name Loserfruit, or Lufu, according to a news release. With the tie-up, the marketer is looking to strengthen…