Dentsu Inc’s detractors are fond of stating that the company is too TV-centric in an age where everything is supposed to be digital. It’s true that the company’s dominance in Japanese advertising is built on TV. But it is the development of areas such as original content that sets the company apart from most other advertising agencies, not just in Japan, but globally. The January promotion of Keiichi Yoshizaki as one of… Source link
What’s the secret to digital marketing success? Think of it like investing in stocks; when you diversify your marketing approach for reaching potential customers you reduce your risk and extend your reach at the same time. Think about it. If you were dependent on Facebook for 80% of your leads, what would happen if Facebook suddenly decided to tweak its platform or shut shop? You would lose control over your brand and business. To enjoy the marketing mileage and results you’re [...]
It’s been proven true over and over that content rich in visual elements, particularly images, gets more likes and shares in the online world. Not only that, visual content compels audiences to stay on your website for longer. Moreover, people cannot help but get drawn towards visually-appealing content. However, engaging your audiences with it is no mean task. Tips that can help improve online engagement with visual content : 1. Use visual content in your blog for social media engagement. Blog posts are [...]
We are in the early 2018 and one industry that has caught the attention of many entrepreneurs this year is Digital Marketing. Take a good look around and see the impact of digital marketing. From e-commerce businesses to electoral campaigns, everyone who wants to address masses is using this platform. Whether you are a celebrity or a business brand, your promotional campaigns are incomplete without approaching people where they are most commonly found: on the World Wide Web. In 2017, [...]
In the epic classic “One Thousand and One Nights” a young woman named Scheherazade devises a brilliant plan to save her life. Each night, she tells the Sasanian king a story so enthralling that he must postpone her execution another night to hear the ending. So it goes for 1,001 nights, until the king decides he cannot execute Scheherazade. The power of storytelling is more than a fairy tale, though, and businesses could learn a lot from Scheherazade. It is one [...]
Mindshare swept the Campaign South Asia Agency of the Year Awards 2017 bagging 14 awards including four Golds and the South Asia ‘Media Agency of the Year’ title. In the people categories, Mindshare bagged two winners and three runner-ups awards with a total dominance in categories like the ‘Engagement planner of the Year’.
Today, the World Wide Web is ingrained as part of the day-to-day experience for all of us. From communicating with colleagues and banking online to personal entertainment and staying in touch with friends, “logging on” is now an intrinsic human behavior. The movement has completely reimagined the retail industry, with the rise of online shopping materializing as a convenient, and cost effective way to consume. Yet, while the latest research from Verdict Retail predicts that UK online retail sales will hit [...]
40 years ago, a group of European luxury brands, famous but small at the time, decided to use the opportunity of globalization to grow significantly beyond the small circle of their happy-but-few historical customers. To do so, they needed to implement a marketing strategy, but they quickly discovered that while the usual marketing strategies would help them grow, they would also put them out of the luxury bracket. So, they decided to implement a totally new business strategy, which [...]