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Marketing Strategy

Why Digital Marketing is a top priority for business growth

Why Digital Marketing is a top priority for business growth?

Digital Marketing has long been a foundation of online business and the principles and goals of the business are same as they were thousand years ago. The only thing that is altered is the way of marketing done in the digital world. However, Digital Marketing has become the quite crucial thing for today’s business to overcome the business hurdles, conquer the competition and attain those business pinnacles. The transformation of the marketing from traditional to digital is all because of [...]

Profile: The man behind Dentsu’s ambitious content business | Analysis

Dentsu Inc’s detractors are fond of stating that the company is too TV-centric in an age where everything is supposed to be digital. It’s true that the company’s dominance in Japanese advertising is built on TV. But it is the development of areas such as original content that sets the company apart from most other advertising agencies, not just in Japan, but globally. The January promotion of Keiichi Yoshizaki as one of… Source link

6 Reasons To Diversify Digital Marketing Strategies For Brands

What’s the secret to digital marketing success? Think of it like investing in stocks; when you diversify your marketing approach for reaching potential customers you reduce your risk and extend your reach at the same time. Think about it. If you were dependent on Facebook for 80% of your leads, what would happen if Facebook suddenly decided to tweak its platform or shut shop? You would lose control over your brand and business. To enjoy the marketing mileage and results you’re [...]

visual content

7 Ways to Improve Online Engagement With Visual Content

It’s been proven true over and over that content rich in visual elements, particularly images, gets more likes and shares in the online world. Not only that, visual content compels audiences to stay on your website for longer. Moreover, people cannot help but get drawn towards visually-appealing content. However, engaging your audiences with it is no mean task. Tips that can help improve online engagement with visual content : 1. Use visual content in your blog for social media engagement. Blog posts are [...]

Digital Marketing in 2018 Advanced Strategies and Tips for Best Results

Digital Marketing in 2018: Advanced Strategies and Tips for Best Results

We are in the early 2018 and one industry that has caught the attention of many entrepreneurs this year is Digital Marketing. Take a good look around and see the impact of digital marketing. From e-commerce businesses to electoral campaigns, everyone who wants to address masses is using this platform. Whether you are a celebrity or a business brand, your promotional campaigns are incomplete without approaching people where they are most commonly found: on the World Wide Web. In 2017, [...]

The art of Storytelling

In the epic classic “One Thousand and One Nights” a young woman named Scheherazade devises a brilliant plan to save her life. Each night, she tells the Sasanian king a story so enthralling that he must postpone her execution another night to hear the ending. So it goes for 1,001 nights, until the king decides he cannot execute Scheherazade. The power of storytelling is more than a fairy tale, though, and businesses could learn a lot from Scheherazade. It is one [...]

Mindshare sweeps Campaign South Asia AOY 2017 | Advertising

Mindshare swept the Campaign South Asia Agency of the Year Awards 2017 bagging 14 awards including four Golds and the South Asia ‘Media Agency of the Year’ title.  In the people categories, Mindshare bagged two winners and three runner-ups awards with a total dominance in categories like the ‘Engagement planner of the Year’.

offline retail presence

The Importance Of Offline Retail Presence In An Online World

Today, the World Wide Web is ingrained as part of the day-to-day experience for all of us. From communicating with colleagues and banking online to personal entertainment and staying in touch with friends, “logging on” is now an intrinsic human behavior. The movement has completely reimagined the retail industry, with the rise of online shopping materializing as a convenient, and cost effective way to consume. Yet, while the latest research from Verdict Retail predicts that UK online retail sales will hit [...]