3 questions marketers need to ask about data quality | Digital
Holiday 2018 Spending Statistics and Trends
Bring on the holiday 2018 cheer because it’s officially peak retail season. Case in point, starting Nov. 5 for the holiday season, all Amazon and Target customers can get free two-day shipping no matter the amount they spend. And consumers…
Cooking with data | Digital
10 Ways You Can Attract High-End Clients That Will Pay for Your Premium Product or Service
Maintaining healthy client relationships is essential to the lifeblood of your business operations. At times, it can be a love-hate relationship on both sides of the spectrum. You can grasp the concept that without your customers, there would be no…
How we misread 'new retail'
Gaining share in a trade war: Five tips for successful brand-building in China | Marketing
Publicis, VCCP named winners in Cathay Pacific’s first pitch in 25 years | Advertising
Lego Technic creates live brand experience in China | CEI News
Why Storytelling Is A Must-Have Inside Sales Skill
If you want to sell, you have to make people want to listen to you. Not only listen — but want to listen. See, selling has moved far away from the days of pushing information down people’s throats and employing…
Samsung CMO vies to make her brand more human than Apple | Advertising
Print vs Digital Magazine : Which one do you subscribe to?
We read more, read longer and subscribe more often to print than digital magazine. While publishers talk about embracing the digital future of their publications, ordinary people like you and me still prefer to read a good glossy. These findings…