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Marketing Strategy

Livestream from Shanghai: Tomorrow’s Agency of the Year Awards for Greater China | Advertising

For the first time, through a collaboration with Tencent, an Agency of the Year Awards ceremony will be livestreamed tomorrow night from Shanghai. Simply scan the QR code below to watch the ceremony live starting at 8 pm (Shanghai/HK/SG). Visit the Agency of the Year 2016 main page to review the Greater China shortlist, as well as the shortlists and winners from the other regional sections, and to see photos of the shortlisted agencies and pictures from the awards [...]

Improve Your Relationship with Mobile Users

Mobile marketing proving mettle in APAC

SINGAPORE – Improving mobile-marketing effectiveness is set to drive mobile spending growth in Asia Pacific, according to the State of the Industry: Mobile Marketing in APAC study released by Warc and Mobile Marketing Association (MMA). Of the 324 marketing professionals from 17 markets polled, 59 percent found mobile marketing to be very effective, compared to 39 percent last year. Almost half of the respondents (46 percent) expected their mobile spending to increase by a quarter this year, although the [...]

Diversity key to boosting APAC agency talent pool

Agencies need to have a comprehensive strategy to increase diversity if they want to hire and keep hold of the best up and coming talent, according to Juliet Timms, founder of Grace Blue. Speaking to Campaign Asia-Pacific alongside Jean-Michel Wu, who recently joined the headhunting agency from McCann Worldgroup, Timms said diversity in the advertising and media industries “is as critical as in any other”. “We know that while 80 percent of consumer spending is influenced by women, 3 percent of [...]

content marketing

How to Establish Expert Status with Content Marketing

Your passion and knowledge about a particular subject will allow you to create rich content for marketing purposes. You can establish an expert status by brainstorming for ideas for content creation, and turning those ideas into blog or article topics. Regardless of your niche and your market, expert content creation is one key factor to building and maintaining a successful business. Content Marketing Write About the History of Your Niche One way to move towards an expert status is to collect facts, [...]

Mobile has overtook desktop in Malaysia in 2016

Mobile vs Desktop Users in Malaysia

According to StatCounter, mobile usage in Malaysia has increased from 10% in May 2012 to 20% in May 2013, almost double within a year. That means, most likely 20% of your ecommerce site traffic is coming from mobile devices. Is this an indication that up to 20% of your online sales are made via mobile devices ? Smartphones Malaysia is a country with relatively high mobile phone penetration rate at about 137%, so it is not surprising that smartphone adoption is growing [...]

Improve Your Relationship with Mobile Users

Improve Your Relationship with Mobile Users

Perhaps one of the biggest benefits of having a mobile optimized website design is that it is able to improve the overall visitor experience. If you have ever browsed a website on your mobile device – one that has not been designed for mobile – then you already know that the user experience is far from pleasurable. In fact, it’s extremely frustrating. There is nothing worse than having to pinch the screen in order to zoom in and read that important [...]

mobile websites

Top 5 Benefits of Mobile Websites

Long gone are the days of placing an advertisement in the Sunday paper, hoping to reach the masses. In the instant information world of today, a website is a must-have for any company looking to seriously market to their target audience. Traditional websites are good. However, in order to cater to mobile users, every business needs a mobile-friendly website. Mobile websites are formatted to be accessed by mobile handheld devices such as iPhones, Tablets, Androids and the Blackberry; they load faster [...]

Not Having a Mobile Website is Costing You

Why Not Having a Mobile Website is Costing You Customers!

With millions of consumers now turning to their smartphones and portable tablets for product purchases, directions to businesses, and more, there has never been a better time for small companies to create their own mobile website. In fact, not having a mobile website at this point in time runs the risk of losing both current and potential customers. Local Searches via Mobile website According to the Local Search Association, one of the world’s largest print, digital, and social media trade [...]

mobile marketing vs traditional marketing

Mobile Marketing vs Traditional Online Marketing

Online marketing is evolving, much like anything else related to the internet and technology. But the move from desktop to mobile internet usage is happening even faster, and you need to adjust your marketing strategy to keep up with the changes. Mobile Marketing vs Traditional Online Marketing : The Difference The biggest difference is how people are browsing your company’s website. More and more people are using mobile devices like the iPhone and iPad to browse the web, and this [...]