WordPress database error: [Table 'coursgri_wp436.wpsh_categorymeta' doesn't exist]
SELECT category_id, meta_key, meta_value FROM wpsh_categorymeta WHERE category_id IN (6) ORDER BY meta_id ASC

Marketing Strategy

Ferrero Rocher shows that all that glitters is not gold | Advertising

This mashup of Vivienne Tam and Ferrero Rocher chocolate is certainly eye-catching. Ad Nut appreciates the adventurousness of the brands involved, but personally believes covering oneself from head to toe in gold is a fashion faux pas; a bit over the top, even if it is Vivienne Tam. Ad Nut has to dig out a pair of shades as a shield from all that glitter.  Thankfully, the dress only mimics the wrinkled wrappings of the chocolates—imagine all the hazelnuts [...]

Roubdtable: Digital pain points include attribution, measurement, justifying costs | Analysis

It’s not that brands don’t see the value in digital or cross-channel marketing, but rather overcoming the challenges unique to their vertical while justifying investment—especially with the current gaps in attribution models and measurement. That was the main message to come out of a recent roundtable discussion, hosted by Adparlor, that took place on the sidelines of Campaign Asia-Pacific’s Marketing Innovation Summit in Singapore. Qaiser Bachini, director media, APAC, Middle East, Africa, GSK said that cross-device marketing is already happening [...]

Livestream from Shanghai: Tomorrow’s Agency of the Year Awards for Greater China | Advertising

For the first time, through a collaboration with Tencent, an Agency of the Year Awards ceremony will be livestreamed tomorrow night from Shanghai. Simply scan the QR code below to watch the ceremony live starting at 8 pm (Shanghai/HK/SG). Visit the Agency of the Year 2016 main page to review the Greater China shortlist, as well as the shortlists and winners from the other regional sections, and to see photos of the shortlisted agencies and pictures from the awards [...]

Improve Your Relationship with Mobile Users

Mobile marketing proving mettle in APAC

SINGAPORE – Improving mobile-marketing effectiveness is set to drive mobile spending growth in Asia Pacific, according to the State of the Industry: Mobile Marketing in APAC study released by Warc and Mobile Marketing Association (MMA). Of the 324 marketing professionals from 17 markets polled, 59 percent found mobile marketing to be very effective, compared to 39 percent last year. Almost half of the respondents (46 percent) expected their mobile spending to increase by a quarter this year, although the [...]

Diversity key to boosting APAC agency talent pool

Agencies need to have a comprehensive strategy to increase diversity if they want to hire and keep hold of the best up and coming talent, according to Juliet Timms, founder of Grace Blue. Speaking to Campaign Asia-Pacific alongside Jean-Michel Wu, who recently joined the headhunting agency from McCann Worldgroup, Timms said diversity in the advertising and media industries “is as critical as in any other”. “We know that while 80 percent of consumer spending is influenced by women, 3 percent of [...]

content marketing

How to Establish Expert Status with Content Marketing

Your passion and knowledge about a particular subject will allow you to create rich content for marketing purposes. You can establish an expert status by brainstorming for ideas for content creation, and turning those ideas into blog or article topics. Regardless of your niche and your market, expert content creation is one key factor to building and maintaining a successful business. Content Marketing Write About the History of Your Niche One way to move towards an expert status is to collect facts, [...]

Mobile has overtook desktop in Malaysia in 2016

Mobile vs Desktop Users in Malaysia

According to StatCounter, mobile usage in Malaysia has increased from 10% in May 2012 to 20% in May 2013, almost double within a year. That means, most likely 20% of your ecommerce site traffic is coming from mobile devices. Is this an indication that up to 20% of your online sales are made via mobile devices ? Smartphones Malaysia is a country with relatively high mobile phone penetration rate at about 137%, so it is not surprising that smartphone adoption is growing [...]

Improve Your Relationship with Mobile Users

Improve Your Relationship with Mobile Users

Perhaps one of the biggest benefits of having a mobile optimized website design is that it is able to improve the overall visitor experience. If you have ever browsed a website on your mobile device – one that has not been designed for mobile – then you already know that the user experience is far from pleasurable. In fact, it’s extremely frustrating. There is nothing worse than having to pinch the screen in order to zoom in and read that important [...]

mobile websites

Top 5 Benefits of Mobile Websites

Long gone are the days of placing an advertisement in the Sunday paper, hoping to reach the masses. In the instant information world of today, a website is a must-have for any company looking to seriously market to their target audience. Traditional websites are good. However, in order to cater to mobile users, every business needs a mobile-friendly website. Mobile websites are formatted to be accessed by mobile handheld devices such as iPhones, Tablets, Androids and the Blackberry; they load faster [...]