WordPress database error: [Table 'coursgri_wp436.wpsh_categorymeta' doesn't exist]
SELECT category_id, meta_key, meta_value FROM wpsh_categorymeta WHERE category_id IN (6) ORDER BY meta_id ASC

Marketing Strategy

Cisco employs VR to dramatise cybersecurity threats

Cisco, together with PR partner Allison+Partners, has unveiled a virtual-reality experience to give consumers an accessible view of cybersecurity threats. Designed with the lay, non-IT person in mind, the experience takes the user inside a virtual network and proceeds to demonstrate the multi-dimensional cyber attacks that can occur, while also promoting Cisco’s advanced security solutions to deal with these issues. Speaking to Campaign Asia-Pacific, which was invited to experience the campaign, Matt Hardwick, Cisco’s director of corporate communications for Asia-Pacific [...]

waymo google

Google’s self-driving cars spin out into new company called Waymo

Google will no longer be making a self-driving car. But Waymo will. Basically, the self-driving unit at Google X, previously codenamed Chauffeur, has now spun out into its own independent company under the Alphabet umbrella. New Waymo CEO Jon Krafcik made the announcement today at a press event in Califronia. As TechCrunch points out, Google’s car unit had recently been shifting its executives from research towards experienced business leaders. Krafcik joined this year and used to work for Hyundai, while [...]

Delivery Hero Acquires Foodpanda from Friend/Rival Rocket Internet

Delivery Hero has acquired rival Foodpanda from Rocket Internet – adding 20 new countries in Eastern Europe, MENA and Asia to Delivery Hero’s platform and consolidating its position in the Middle East. The terms of the acquisition are undisclosed but will be funded through the issuance of new shares in Delivery Hero to existing Foodpanda shareholders. The transaction is subject to customary closing conditions and expected to close prior to 31 December 2016. Niklas Östberg, CEO of Delivery Hero, commented: [...]

What does the Consumer Review Fairness Act mean for consumers and online reviews?

Online reviews have steadily become a part of our everyday online world and an integral part of consumers’ buying process. Whether you’re proactively seeking out reviews for a product/service or responding to a Facebook friend’s post asking for provider recommendations, online reviews surround us. Reviews and star ratings show up in search engine results pages (in both organic listings and paid ads), and Google recently started showing third-party reviews in a company’s Google Knowledge Panel. Bottom line: You can’t avoid reviews, [...]

Ferrero Rocher shows that all that glitters is not gold | Advertising

This mashup of Vivienne Tam and Ferrero Rocher chocolate is certainly eye-catching. Ad Nut appreciates the adventurousness of the brands involved, but personally believes covering oneself from head to toe in gold is a fashion faux pas; a bit over the top, even if it is Vivienne Tam. Ad Nut has to dig out a pair of shades as a shield from all that glitter.  Thankfully, the dress only mimics the wrinkled wrappings of the chocolates—imagine all the hazelnuts [...]

Roubdtable: Digital pain points include attribution, measurement, justifying costs | Analysis

It’s not that brands don’t see the value in digital or cross-channel marketing, but rather overcoming the challenges unique to their vertical while justifying investment—especially with the current gaps in attribution models and measurement. That was the main message to come out of a recent roundtable discussion, hosted by Adparlor, that took place on the sidelines of Campaign Asia-Pacific’s Marketing Innovation Summit in Singapore. Qaiser Bachini, director media, APAC, Middle East, Africa, GSK said that cross-device marketing is already happening [...]

Livestream from Shanghai: Tomorrow’s Agency of the Year Awards for Greater China | Advertising

For the first time, through a collaboration with Tencent, an Agency of the Year Awards ceremony will be livestreamed tomorrow night from Shanghai. Simply scan the QR code below to watch the ceremony live starting at 8 pm (Shanghai/HK/SG). Visit the Agency of the Year 2016 main page to review the Greater China shortlist, as well as the shortlists and winners from the other regional sections, and to see photos of the shortlisted agencies and pictures from the awards [...]

Improve Your Relationship with Mobile Users

Mobile marketing proving mettle in APAC

SINGAPORE – Improving mobile-marketing effectiveness is set to drive mobile spending growth in Asia Pacific, according to the State of the Industry: Mobile Marketing in APAC study released by Warc and Mobile Marketing Association (MMA). Of the 324 marketing professionals from 17 markets polled, 59 percent found mobile marketing to be very effective, compared to 39 percent last year. Almost half of the respondents (46 percent) expected their mobile spending to increase by a quarter this year, although the [...]

Diversity key to boosting APAC agency talent pool

Agencies need to have a comprehensive strategy to increase diversity if they want to hire and keep hold of the best up and coming talent, according to Juliet Timms, founder of Grace Blue. Speaking to Campaign Asia-Pacific alongside Jean-Michel Wu, who recently joined the headhunting agency from McCann Worldgroup, Timms said diversity in the advertising and media industries “is as critical as in any other”. “We know that while 80 percent of consumer spending is influenced by women, 3 percent of [...]