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Digital Marketing Agency

5 Tips for Finding the Best Digital Marketing Agency for Your Business

As the CEO of a boutique Digital Marketing Agency, I am often asked my opinion on all things relating to my field. Frequently, I am solicited for my expertise regarding how to find and select the best digital marketing agency for businesses of all sizes. Now, of course, I’m going to be a bit biased, but, in all honesty, my own digital marketing company is not always going to be the best for every business. It is imperative to find [...]

We need to go niche to avoid a content marketing crisis

Content marketing is at a real tipping point, and agencies need to get a grip before the industry implodes. Ever since the first Google Panda and Penguin updates at the turn of the decade – designed to penalise low-quality content and links by suppressing the offending sites within organic search results – many of us have been guilty of pushing the mantra ‘content is king’, wooing clients with promises of improved SEO and increased conversions if they invest in [...]

Responsive Website or Mobile App : Do You Need Both?

Responsive Website or Mobile App : Do You Need Both?

Choosing between a responsive website or a native app is more a business call than going into the technical capabilities of what each platform has to offer. The reason is that the same set of customers that access your business through a desktop could potentially connect with your brand on the go through their smartphones. For companies, apps are another medium to reach out to customers, just like a website or an advertisement. There is no debate about one vs. [...]

content is king

Eight Cheat Codes To Step Up Your Content Marketing Game

Tips. Hacks. Cheat codes. We all want shortcuts to success. Silver bullets that save time, money and energy. But well, those are hard to come by. As soon as someone uncovers a new hack or tactic, it quickly spreads across the internet and loses its effectiveness. And the truth is, if you’re looking for a quick, easy way to improve your brand’s online visibility, content marketing isn’t the answer. I’m not going to sugarcoat it for you: effective content marketing [...]

Captivating Videos

Get More User Engagement with Captivating Videos

Whether you are just starting to make marketing videos or have been doing it for a while, you may wonder which forms of video promotion are most likely to get you the results you want. You know your business better than anyone else does; so part of deciding what format to use will be thinking about your customers and deciding what type of video will do the best job of promoting your product or service. However, it’s also important [...]

Cisco employs VR to dramatise cybersecurity threats

Cisco, together with PR partner Allison+Partners, has unveiled a virtual-reality experience to give consumers an accessible view of cybersecurity threats. Designed with the lay, non-IT person in mind, the experience takes the user inside a virtual network and proceeds to demonstrate the multi-dimensional cyber attacks that can occur, while also promoting Cisco’s advanced security solutions to deal with these issues. Speaking to Campaign Asia-Pacific, which was invited to experience the campaign, Matt Hardwick, Cisco’s director of corporate communications for Asia-Pacific [...]

Improve Your Relationship with Mobile Users

Mobile marketing proving mettle in APAC

SINGAPORE – Improving mobile-marketing effectiveness is set to drive mobile spending growth in Asia Pacific, according to the State of the Industry: Mobile Marketing in APAC study released by Warc and Mobile Marketing Association (MMA). Of the 324 marketing professionals from 17 markets polled, 59 percent found mobile marketing to be very effective, compared to 39 percent last year. Almost half of the respondents (46 percent) expected their mobile spending to increase by a quarter this year, although the [...]