10 KOL marketing trends in China for 2020 | Marketing

1. Influencer marketing will be more popularand more effective

KOLs aren’t going anywhere in the coming year. The principles at the cornerstone of effective relationships with Chinese consumersauthenticity, integrity, trust, adding valuewill remain the same in 2020. Perhaps these attributes will become even more relevant China’s Gen Zs are coming of age and the signs are that they prize authenticity at least as much as their elders. They also tend to…