Dive Brief: Hilton unveiled a new installment of its “Expect Better, Expect Hilton” campaign featuring actress Anna Kendrick, according to a press release shared with Marketing Dive. The new incarnation of the campaign, developed with ad agency TBWA/Chiat Day, offers TV commercials, radio…
Google has proposed an official internet standard for the rules included in robots.txt files.Those rules, outlined in the Robots Exclusion Protocol (REP), have been an unofficial standard for the past 25 years.While the REP has been adopted by search engines…
John Mueller, a webmaster trends analyst at Google, recently explained how Googlebot finds sites when there are no links pointing to them.This topic was brought up in a Reddit thread, which Mueller responded to. The thread asks:“How does Googlebot find…
Most SEO professionals know how important user engagement is to their success.Without searchers coming to our sites and taking action in some way, chances are our place in the SERPs would drop.Search engines’ main goals include giving the user the…
This is a sponsored post written by Atomic Reach. The opinions expressed in this article are the sponsor’s own.Artificial intelligence (AI) is one of the biggest trends in digital marketing today.A decade ago, AI was associated with robots, machinery, and…
While parameters are loved by developers and analytics aficionados, they are often an SEO nightmare. Endless combinations of parameters can create thousands of URL variations out of the same content.The problem is we can’t simply wish parameters away. They play…
Google’s John Mueller recently provided some advice on what to look out for when creating an AMP-only site.A site owner started a thread on Reddit asking whether it was a good idea to have an AMP-only site, or if it…
SEO has gone through extensive evolutionary changes over the years, and continues to do so every day. While most traditional marketing tactics (for the most part) still hold true in digital marketing today, SEO changes have quite drastically changed the landscape.…
Do you know what your SEO competitors are doing, how they rank in Google, and how much traffic they get?Knowing this information can be the difference between future SEO success or failure.That’s why a competitive analysis is an essential step…
When I started doing SEO back in the day, rankings were the only thing that mattered.I’m ashamed to admit it, but in my very earliest days, my optimization practices constituted getting the keyword on the page as many times as…
Meta keywords were one of the early meta tags, but as it is something that could easily be spammed, search engines started to phase out its usage over the years. And some search engines still use it and many CMS…
This site is protected by wp-copyrightpro.com