Major brands today love digital marketing because of the flexibility it offers. Done right; it’s cost-effective and methodical. And it is, without a doubt, the best way for small businesses to gain a competitive edge. Total digital ad spending is…
Achieving success at anything in life has often been associated with the mindset of survival of the fittest. While that notion holds some merit, former LSU business professor Leon C. Megginson wrote in 1963, “It’s not the strongest nor most…
Technology, since its genesis, has been changing the face of business especially in retail. There has been a shift of power from brands to consumers who now have more information and more options to work with when making a purchasing…
Customer experience (CX) has become an increased focus for marketers across industries, but many B2B marketers feel as though they need to catch-up to their consumer-facing counterparts to deliver better experiences. Nearly 90% of B2B marketers think their organizations need…
Over the past few years, Google has made a serious push for automation with Smart Shopping campaigns, automated bid strategies, and more. On the surface, these fix-it-and-forget-it solutions seem perfect for advertisers who don’t have a lot of time to…
Anyone who has been involved with or responsible for replacing a marketing technology application knows how difficult the process is. The endless evaluations and product demos, organizational resistance and potential for unintended consequences can be challenging. Given that, we wondered: What…
Data solutions are the number one type of tech currently being implemented by Enterprise companies. And with data-driven businesses experiencing 30% more growth than their competitors, who could blame Enterprises for jumping at the chance? Not every business is getting…
The Salesforce Technology team is currently investigating an issue affecting multiple Salesforce client instances.Why we should careAccording to the Salesforce Status site, some customers are unable to read or write files and attachments in their Salesforce environments. Files that were…
Life isn’t fair for consumer brands. Your customer experience (or “CX”)—from your web, mobile, brick and mortar… across your marketing, sales, support, and store teams… and including your email, SMS, and social communications—it all gets compared to companies with a…
Customer ratings and reviews have become a critical brand marketing tool. In fact, 88% of consumers now trust online reviews as much as personal recommendations, and 95% say that online reviews influence their buying decisions.But how do you turn customer…
ADVERTISEMENTBack in October, I wrote Are Any of These 3 Things Draining Your Passion for SEO?In it, I looked at how things like lack of client education and the constant pressure of the industry can lead to burnout.The thing is,…
In our 2019 Marketing Technology and Operations Salary Survey, we broke down salary insights across the marketing landscape with the aim of building a benchmark reference for industry professionals.Previously, we looked at marketing compensation through a global lens, examining how salaries…
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