5 Holiday Marketing Examples to Inspire You This Season
With consumers planning to spend 5% more this year than they did last year and around 53% of holiday shopping expected to be done digitally, you want to make sure that shoppers are spending their money with your business.
So, you need to start coming up with awesome holiday marketing campaigns to wow shoppers and generate sales now.
Check out these 5 holiday marketing examples to inspire you this season.
1. Holiday greetings email.
First, let your customers know you’re thinking about them this holiday season by sending them a holiday greetings email. It’s important to let your customers know you’re thankful for their business because it makes them feel valued and it helps improve customer loyalty and retention. A simple “Happy Holidays” and “thank you for your business” goes a long way.
But, Playstation took their holiday greetings email a step further by also offering a free gift to their customers. Along with a holiday greeting and thanking their customers, they gave them a free Happy Holidays dynamic theme.
Remember, be sure to personalize your holiday greetings email by using the name of your subscribers in your emails to them. According to studies, consumers agreed that appreciation should be conveyed by saying thanks directly to the individual recipient (60%) and personalized (44%).
2. Holiday sales and discounts.
Most people need to buy a lot of items during the holiday season; they need to buy gifts for their loved ones and typically they also need to buy decorations, food, and other items for their holiday celebrations. Because of all of this spending, consumers really appreciate a good deal during the holidays. So, if you want to delight your customers, hold a holiday sale or offer discounts.
For example, West Elm celebrated the season with their customers by offering 24 days of deals. Having a surprise sale each day of December is a great way to get customers engaged; they’ll be checking out your website every day to see what you’re offering next.
Don’t forget to use FOMO (the fear of missing out) when marketing your holiday sale. Phrases like “Don’t Miss Out”, “Limited Time Only” and “While Supplies Last” will encourage shoppers to act fast before it’s too late. According to statistics, using FOMO can boost your conversions by 40%-200%.
3. Holiday giveaways.
Everyone loves the opportunity to win a free prize and during the holidays, winning a giveaway is like getting a special Christmas present from your favorite company. So, the holiday season is the perfect time to run a giveaway for your customers.
To make sure your holiday giveaway gets a lot of attention and entries, remember to choose an awesome prize. You could give away gift cards, free products, or free services as the prize, like Nina Pomeroy Photography does with the giveaway below. A free headshot session valued at $500 is an exciting prize that’s relevant to her target audience.
A giveaway prize that’s relevant to your business will help you attract more of your target customers and it will bring your current customers tons of joy this holiday season.
4. Gift guides.
Help your customers find great gifts for everyone on their list by creating gift guides. Gift guides are a great way to promote the products you want your customers to buy. Plus, you can create a gift guide for just about anyone or any interest. You can create a gift guide for mom, for teens, for book lovers, for gamers, and so on.
In this example, blogger Joy the Baker created a gift guide for holiday hosts that recommends items that are perfect for hosting a great holiday party.
And don’t worry, you don’t need to create an expensive catalogue. Simply craft gift guide blog posts to promote your products and drive more traffic to your website.
5. Wishlist reminders.
As part of your holiday email marketing strategy, you need to send wishlist reminders. Wishlists allow your customers to make a list of all of the items they want to buy— or that they want to receive as gifts—from your online store. After creating their wishlists, they can then share it with family and friends. As you can see, wishlists can help you drive more traffic to your online store and generate more sales too.
So, send a message to the subscribers on your email list to remind them to create a wishlist or update their wishlists this holiday season. Here’s how Coach does it:
You can also send wishlist reminder emails to subscribers when an item on their wishlist is back in stock or when it’s almost out of stock so they can grab it before it’s gone.
Over to you.
When creating holiday marketing campaigns, don’t just consider what will bring you the most sales, but also what will bring your customers joy. Luckily, with these holiday marketing examples and ideas, you can create your best holiday marketing campaigns yet.
