92% of Chinese males prefer niche beauty brands: report | Marketing

Source Reuter Communications The New Face of Beauty in China’ report, in partnership with ColourData 

Methodology The research included focus groups, mobile ethnographies, big data analytics and a quantitative online survey covering more than 300 consumers across first-tier cities of Shanghai, Beijing and Guangzhou. 

Findings 

• Male Chinese beauty consumers are shifting away from big-name brands towards niche newcomers as they…