Bing Local Pack Testing New Card Style in Search Results
Bing is testing a distinct new style of their local pack in the search results. Instead of the usual list of results together, this new layout has individual card-style results for each business within the local pack.
However, some versions of this test drop the results in the local pack to only three results instead of the usual five. This brings it more in line with the 3-pack Google changed to several years ago.
Here is what it looks like:
When you move over any of the businesses listed in the pack, Bing then highlights the business on the map at the top of the local pack.
The new card style also reduces the number of results listed in the local pack to only three results, down from the usual five results that the regular style shows. However, Bing began testing a full five result version the following day:
It appears in the usual position in the search results for Bing, immediately following the Bing Ads results on the page.
Bing hasn’t tested very much in their local pack recently, so it is interesting to see this test with a full remake of how the individual results appear on the page.
Thank you to Frank Sandtmann for noticing this Bing test and sending the second set of screenshots to The SEM Post.
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn’t sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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