Carwow launches Valentines Day break-up campaign

Carwow has unveiled its 2024 Valentine’s Day campaign titled ‘The Break-Up’, showcasing reasons why people might want to part with an old car.

The campaign, created by the car giant’s in-house team, will initially roll out across digital and social media channels including Meta, YouTube and PMax, which will be followed by OOH advertising across transport and tube stations alongside digital.

---

Subscribe to Mobile Marketing Magazine

Click here to get the latest marketing news free in your inbox every Thursday

---

Instead, the campaign urges people to explore the “single cars in their area”, if they are looking for “bigger and better things” or have naturally “grown apart” from their old car.

The Break Up marks the first campaign rolled out by the online car marketplace since its rebrand in December last year.

Carwow, CMO Ben Carter, said: “For many motorists, selling a car has been an emotional, angst-ridden process; much like a break-up”.

“At Carwow we’ve already helped over 2.5 million people change their cars (whether that be selling or buying) so what better place to reassure customers that changing cars is not only easy but with over 4,500 dealers to bid for it on Carwow, breaking up never paid so well either.”