Cheetah Mobile Appoints SpotX to Monetise Video In-app

Chinese mobile internet company Cheetah Mobile has appointed SpotX, an online video advertising platform, to help monetise video in its suite of over 20 iOS and Android apps.

Cheetah has commissioned SpotX to provide programmatic infrastructure to power its video monetisation globally and is ‘looking towards innovative video ads to provide their engaged audience with a better user experience’.

“We’re excited to offer high-engagement vertical video inventory as another feature targeted at boosting consumer engagement with our apps,” said Arther Wu, GM of global business development and sales at Cheetah Mobile. “Our partnership with SpotX allows us to tap into global demand partners to help maximise revenue for Cheetah Mobile.”

Allen Klosowski, VP of mobile and connected television at SpotX, added: “Working with Cheetah Mobile to support vertical video formats opens up new and exciting opportunities for brands and agencies looking to create premium advertising experiences on mobile.

“We are very excited to expand our relationship with Cheetah Mobile to be their preferred programmatic video solution.”