Data solutions are the number one type of tech currently being implemented by Enterprise companies. And with data-driven businesses experiencing 30% more growth than their competitors, who could blame Enterprises for jumping at the chance? Not every business is getting data strategy right, but the ones that are are thriving.
But here’s the catch: With a fast-growing, ever-evolving MarTech market, it’s tough
to know what kind of data platform is right for your business. What’s the difference
between data platforms? They make similar promises about more customer insights.
They all claim to organize and center around data. And they all promise big results.
So how do you figure out what’s best for your company—what’s going to move you
toward your business goals?
The first step is understanding the difference between Customer Data Platforms and Data Management Platforms. This latest white paper from Lytics explains what CDPs and DMPs really are and how they’re different, and outlines the unique value of each technology.
Visit Digital Marketing Depot to download “CDPs and DMPs: Demystifying Data Management for Marketers .”
About The Author
Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.
