Do shock tactics reek of brand desperation?

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With industry comments ranging from This is hands down the dumbest creative idea I’ve ever seen to Burger King has already won 2020, the mouldy Whopper has got adland talking.

Shot in time lapse over 34 days as the burger is consumed by furry green fungus, the campaign is the latest in a long line of high-profile exploits taking aim at rival McDonald’s. And while there’s a 10-year-old McDonald’s burger…

Let’s block ads! (Why?)