Effective Mobile Marketing Awards are back for 2024

The 2024 Effective Marketing Awards are back and open for entries.

As the industry evolves, so too does the need to recognise and celebrate the innovative campaigns, strategies, and technologies that push the boundaries of creativity and effectiveness.

That’s why we are thrilled to announce the return of the Effective Mobile Marketing Awards.

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Recognising excellence

From groundbreaking campaigns to cutting-edge technologies, our 11 categories honour the brands, agencies, and individuals who are leading the way in mobile marketing excellence.

These categories include:

Most Effective App Advertising Platform: Recognising platforms that have provided exceptional advertising solutions for mobile apps, driving app installs, engagement, and revenue through targeted and impactful ad campaigns.

Most Effective App Analytics Platform: Highlighting the Most Effective App Analytics Platform, showcasing excellence in providing comprehensive insights and actionable data to optimise app performance and user engagement.

Most Effective App Engagement Platform: Recognising the Most Effective App Engagement Platform for its exceptional ability to drive user interaction, retention, and overall app success via innovative engagement strategies and features.

Most Effective App Install Campaign: Highlighting the Most Effective App Install Campaign for its outstanding achievement in driving app downloads, user acquisition, and engagement through strategic campaign planning, execution, and optimisation.

Most Effective App Marketing Campaign of the Year: Celebrating the Most Effective App Marketing Campaign of the Year, recognising excellence in creativity, strategy, and execution, resulting in significant app growth, engagement and brand visibility.

Most Effective App Store Optimisation Campaign: Recognising the campaign that demonstrated outstanding effectiveness in optimising app visibility, rankings, and downloads through strategic keyword optimisation, compelling visuals, and enhanced app descriptions.

Most Effective Augmented Reality/Virtual Reality Campaign: Honouring the campaign that showcased the most innovative and impactful use of augmented reality (AR) or virtual reality (VR) technology to engage users, enhance brand experiences, and drive meaningful interactions, setting new standards for immersive marketing.

Most Effective Influencer Marketing Campaign: Acknowledging the campaign that leveraged influencer partnerships most effectively to amplify brand reach, foster authentic engagement, and drive conversions.

Most Effective Mobile Advertising Campaign: Recognising the campaign that delivered the most compelling and results-driven mobile advertising strategy, utilising innovative formats, precise targeting, and engaging creatives to achieve campaign objectives, maximise ROI, and leave a lasting impression on the audience.

Most Effective Small Budget Campaign: Celebrating campaigns that have achieved significant results with limited resources, demonstrating creativity, innovation, and strategic thinking to maximise impact and effectiveness within a constrained budget.

Most Effective Use of Data: Commending the campaign that demonstrated the most effective utilisation of data-driven insights and analytics to inform strategy, optimise targeting, personalise content, and drive measurable results, showcasing the power of data in enhancing marketing effectiveness and delivering ROI.

How to get involved

Are you ready to showcase your innovative mobile marketing campaigns, strategies, or technologies?

Submissions for the Effective Mobile Marketing Awards are now open.

Click here to enter your work for a chance to be recognised among the best in the industry and join us in celebrating the power of mobile marketing to drive success.

Deadline

Deadline for entries is midnight UK time on Friday 14 June 2024.

Cost of entry

The cost to enter an award is £285 plus VAT where applicable, per submission, to enter into a category.

Join us in celebrating 

The Effective Mobile Marketing Awards are more than just an awards ceremony – they’re a celebration of creativity, innovation, and excellence in mobile marketing.

Join us at our in-person ceremony in November as we as we honour the brands, agencies, and individuals who are shaping the future of mobile marketing.