Foodpanda Singapore wants you to dress, eat, and sleep like a panda | Marketing

Ad Nut does not know any animals more lazy than the pandas, who lead a blissful life munching bamboo leaves and sleeping all day. So allowing humans to get into the character of a panda to relieve stress from their lives makes some sense.

And apparently, the furry subculture has gained pop-culture traction, prompting Foodpanda Singapore to bring out the best of its mascot in its campaign by W Asia. The food-delivery company has spared no details in what it calls ‘The Pandanctuary’ in order to give humans a taste of what it’s like to be a panda: panda suit, bamboo plants, ropes to play on and large water bowls. What’s the tie-in to Foodpanda, you ask? Well, guests can treat themselves a bamboo-inspired spread from Jamie’s Italian. Bamboo-shoot risotto, anyone?

As an industrious, active-lifestyle creature, Ad Nut would like to see other brands copying this idea, but with more energetic animals. Perhaps if Deliveroo follows suit, we’ll get to see humans hopping around in kangaroo suits.