Get More User Engagement with Captivating Videos

Whether you are just starting to make marketing videos or have been doing it for a while, you may wonder which forms of video promotion are most likely to get you the results you want.

You know your business better than anyone else does; so part of deciding what format to use will be thinking about your customers and deciding what type of video will do the best job of promoting your product or service.
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However, it’s also important to know which videos format garner the most user engagement.

* 2-D Animation.
2-D animation is a great (and creative) way to promote your business or explain your product. Animation is always popular. The downside of this kind of video is that you will need to hire a professional animator to do it for you.

* 3-D Animation.
Like 2-D animation, 3-D animation is enormously popular. It has a depth and complexity that 2-D animation doesn’t have. It is also quite a bit more expensive to produce. However, if your budget allows for it, 3-D animation can be hugely effective.

* Live Action.
Whether you are casting yourself, professional actors, or employees, live action video is always popular. Customers want to see themselves in the products they buy, and it’s a lot easier for them to do that when there are real people in a marketing video. If you hire professional actors the costs can add up, but the increased production value can make a big difference in terms of user engagement and sharability.

* Infographics.
If you sell a very technical product or service, producing a video infographic might be the best way to explain what you do – and to convince viewers to contact you. Infographics help viewers absorb information by presenting it visually. Infographics can also be a great tool for B2B marketing. A professional graphic designer can help you put together a compelling infographic – all you need to do is provide the data. Infographics are frequently a type of 2-D or 3-D animation, so keep that in mind.

* Screencast.
A screencast video is the best way to demonstrate tips, ideas, demos, and other valuable information. If showing viewers the functionality of a technical product is what you’re trying to do, then you should strongly consider a screencast. Another benefit to this format is that it’s one of the least expensive to produce. You could do it yourself using software you can find online.

* Whiteboard videos.
If the idea of your product or service is sketchable, you might consider doing a whiteboard video. Basically, this type of video consists of a hand drawing an illustration of a product, service, or story on a whiteboard. These videos are played at a higher speed to keep your audience glued until the end.

In order to convert viewers into new customers, your videos need to be grab – and hold – attention with a captivating style, smooth animations, and overall professional delivery; this is exactly what these types of videos can accomplish for you.
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