Go green, plant your red envelopes this CNY

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Ad Nut likes the spunky kid in this Leo Burnett production. It’s great that his entrepreneurial spirit starts young and he is generous to save his wish for his grandmother at the end of the video. Let’s hope he follows through with TLC for the seeds of black-eyed Susan embedded in the red packets.

The video promotes the fact that Maxis is giving away a free set of plantable red packets to the first 300 customers who make a purchase at the Maxis online store during the Chinese New Year period. Ad Nut thinks this is a nice twist on the usual practice of simply distributing plain old red packets.

Meanwhile, the telco teamed up with Ensemble Worldwide to release The 50-Year Promise, the third installment of its Maxis 4G Films, as part of its Chinese New Year campaign. The short film is said to be inspired by true events. 

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