Google makes it easier to add & remove emails from Customer Match lists in AdWords

Advertisers can now add and remove email addresses from existing Customer Match lists in AdWords by uploading a file to the list. It’s also possible to completely replace the list with a new file without having to create a new Customer Match list.

The options are now available from the edit window for existing lists in the Audiences section of the Shared Library.

Being able to add emails to an existing list isn’t new, but this new workflow makes the process clearer.

With this announcement, Google also shared some case studies on ways advertisers have been using Customer Match:

Customer Match allows advertisers to target customers in Google Search, YouTube and Gmail campaigns via Google email addresses, it offered the ability to append a list to an existing customer list.

About The Author

As Third Door Media’s paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.